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The Secret In My Heart

Campaign
Agency Network: 
Published/Aired: 
March 2008
Dewfresh:  The Secret In My Heart

Description

Print advertisement created by Volcano, South Africa for Dewfresh, within the category: Non-Alcoholic Drinks.

Caption

If only some things lasted as long as our milk.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Director: Francois Boshoff
Copywriter: Francois Boshoff
Photographer: Francois Boshoff
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Bye's picture

Pure cheese.

Bye
Activity Score 1464
Mezooo's picture

who is going to read all that??

Mezooo
Activity Score 174
Gießen/Germany
copywriter.txt's picture

For your question, Gossage have the answer:
"People don't read advertising. They read what interests them. And sometimes it's an ad."

Im not saying that this is interesting enough, but i always have this quote on my mind. So, sometimes we creatives don't need to do only visual ads.

copywriter.txt
Activity Score 828
Copywriter
Mezooo's picture

ok i'll ask another question...but you don't need to answer this one.

who is going to be interested in this one to read it?? It's an ad!

Ever tested this kind of ads? Any pretests to see if it will capture anyone's attention?
I really don't think it is going to...

Mezooo
Activity Score 174
Gießen/Germany
whitespace's picture

Well I for one read it (I love comics). It's a nice distraction, and definitely different from the other overproduced stuff we will see when flipping a magazine.

Maybe you think it's an ad cos you're seeing it online here... things might be different if you really saw the thing in print.

whitespace
Activity Score 1953
Creative Director
teenquey's picture

agreed. maybe many people would not read it, but people with nothing to do (like me) and curious people and some bored people on the bus stop would read it :D

i am not saying i fancy the ad though. i don't like it.

teenquey
Activity Score 290
JWT
consolidated.db's picture

in 2 months if someone asks me if i remember the unfunny cartoon ads with photos in the cells, ill say "yup."

if they then ask me if i remember the product, ill say "nup."

consolidated.db
Activity Score 545
Copywriter at Ad Land
Readymade72's picture

**LOL!!!** Loving all three but "Jungle Love" definitely winner :-) Completely different approach, I'll definitely remember these - thanks for giving me a good laugh... nice one!

Readymade72
Activity Score 20
Ad Agency
Bye's picture

Really.

Bye
Activity Score 1464
purplerodent's picture

Mindhunter well said apseudobeing well said....

purplerodent
Activity Score 123
Art Director |

Mindhunter

Hush's picture

Agreed Dante, long read but worth it!

Hush
Activity Score 2
Design / branding agency
Bye's picture

DanteB
Member for
2 days 1 hour

Hush
Member for
2 days 1 hour

No wonder you agree with him.

Bye
Activity Score 1464
mikepants2005's picture

Atrocious work!

mikepants2005
Activity Score 504
Copywriter
WaZoo's picture

That's what happenst if the creatives come up with a kinda crappy commercial and the client only has money for a 1/1 ad...

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

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