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Published/Aired: 
January 2010
Deutsche Verkehrs Wacht:  Buckle up
Deutsche Verkehrs Wacht Print Ad -  Buckle up

Description

Buckling up can save lives.
The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year..

Print advertisement created by Scholz & Friends, Germany for Deutsche Verkehrs Wacht, within the category: Public Interest, NGO.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange
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alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3281
saidukaringa's picture

I like this very much.. Superb !!
But in our area if somebody keep a framed photo on wall means he/she passed away. So the 4th photo should not be on same way......I am confused... But that ribbon .......................! Yeah.

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Kateter's picture

old. it was in Golden Drum some years ago.

Kateter
Activity Score 2029
Copywriter
Axl's picture

Big idea...Was it really done before?

Axl
Activity Score 266
Paris
Kateter's picture

yes. 100000000%.

Kateter
Activity Score 2029
Copywriter
DanielSoares's picture

simple, easy to understand, to the point. liked it

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
DanielSoares's picture

the first 3 are dead. the black loops on that position of a photo, transmits the death.

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
thedesignaddict's picture

Smart.

thedesignaddict
Activity Score 5403
Art Director at Freelance
DanielSoares's picture

simbolism of colours depends on the culture of the country. i was raised in germany and i can assure u, that every german will understand the ad as i explained you.

No need to thank, the granny is here to help out!

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
Dzsoi's picture

This is f*cking mind-blowing. I am impressed and jealous.

Dzsoi
Activity Score 8611
Copywriter
bubblestheclownfish's picture

THANKS GRANNY! With that explanation, it gets a 9. Very clever and simple.

Oh, and please send me more home-baked banana bread :-)

bubblestheclownfish
Activity Score 614
Creative Director
Elmārs Ārnieks's picture

nice

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Corbeen's picture

it was 100 times done

Corbeen
Activity Score 1095
thedesignaddict's picture

If it's been done add a link! Otherwise you just sound jealous.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Corbeen's picture

yes, its sounds like that, I cant find it but it was on golden drum few years ago same campain only with 2 pic.
The belt was just on a diferent place of the pic, same like here. If i find i will post it.

Corbeen
Activity Score 1095
warreno's picture

Done or not before, it's still damned effective, so quit kvetching.

warreno
Activity Score 222
everartz's picture

agreed.. this has its impact.. thumbs up..

everartz
Activity Score 7613
Art Director |

| everartz |

samvel's picture

simple!

samvel
Activity Score 13
Graphic Designer at china
CreativeNinja's picture

Very Nice. Simple and direct. Superb

CreativeNinja
Activity Score 133
Planner
shahidali's picture

i loved it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Hibon's picture

GREAT IDEA.... simple ideas are the best.My first award of the year!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

hilazon's picture

nice visual approach

hilazon
Activity Score 150
miko1aj's picture

BAM! Sometimes someone presents an idea so simple and clear that it doesn't need any explanation and You wonder – it's so obvious that's so amazing that no one got it before. This ad is just perfect example of such a case. Bravo. I'm impressed.

miko1aj
Activity Score 3086
WillyLatasa's picture

Dont like it!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

matks's picture

Naither do I. Guys, it's a "fasten your seatbelt" campaign. The creativty bar is put much higher when it comes to such topics. This ad is just an old-school print approach. Nothing very bad, of course. But too naive and boring to compete.

matks
Activity Score 482
Advertising
pepsiice's picture

I like your idea and the layouting :) catchy from afar, but maybe you could make more dramatic? and look gloomier to dramatize the impact?

pepsiice
Activity Score 253
Graphic Designer
Bebeth's picture

I love this ad!

Bebeth
Activity Score 6
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