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Agency Network: 
Published/Aired: 
April 2009
Deutsche Post:  Chest box
Deutsche Post Print Ad -  Chest box

Description

Print advertisement created by Jung von Matt, Germany for Deutsche Post, within the category: Professional Services.

Caption

Nothing gets to you like a letter.

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capywriter's picture

I like the idea, but find it unnecessary to show the interior body parts. Just slightly opened with a drop of shadow would do as well and it hasn't got that rather uncalled for image...

capywriter
Activity Score 5512
Copywriter at Freelance
ivan's picture

They want to show the heart.

ivan
Creative Director at Ads of the World
Guest's picture

That doesn't touch my heart.

Guest
capywriter's picture

It would be clear without showing it, just by the position of the mail box. The image says a letter goes straight to the heart. Nice, but the heart itself is not needed.

capywriter
Activity Score 5512
Copywriter at Freelance
Temple's picture

Agree with capywriter. If the idea was a letterbox in the head, you wouldn't show freakish gray goo, even in the case you could never get a letter "out of your head".

Temple
Activity Score 11341
Creative Director
krautland's picture

meh, another bullshit ad tanks to jvm's nikolaus program.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

i like the idea, but i agree with the capywriter. move the opening more to the left and there's no need to show bloody organs.

Guest
Guest's picture

Agree. The internal viscera is totally unnecessary.

Guest
Guest's picture

The viscera is totally unnecessary.

Guest
mandark_123's picture

??????????????

mandark_123
Activity Score 3017
Jon-Paul Mountford's picture

I save my favorite comment for these kind of ad's.
Ewww !!!

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

It's got more impact like this, good job!!

Guest
Guest's picture

looks like some red chillies have been stacked inside.
Good thought...but the position was good enough to communicate the idea

Guest
Guest's picture

four creative directors for THAT questionable piece of ad - bah - cannes is comming soon

Guest
Guest's picture

four creative directors for THAT questionable piece of ad - bah - cannes is comming soon

Guest
Guest's picture

was this an attempt of Sex Appeal in Advertising? If it is, then zero!

Guest
joelapompe's picture

I'm bored with this "playing copycat again" joke considering that Jung von Matt has plenty of "déjà-vu" examples on my site !!! :-)

joelapompe
Activity Score 3933
Chopper's picture

The idea is good but really anyone can understand the meaning without showing internals (specially considering that the heart is covered by bones).

Chopper
Activity Score 1015
Guest's picture

it is 2 grey!

Guest
Senhora Kolossa's picture

I dont get it.

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

i don't get the copy... and its connection to a man's chest..

Guest
iambusy's picture

convulated...as they say

iambusy
Activity Score 2219
Copywriter |

busy.

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