Chest box
Description
Print advertisement created by Jung von Matt, Germany for Deutsche Post, within the category: Professional Services.
Nothing gets to you like a letter.
Creative Directors: Mathias Stiller, Wolfgang Schneider, David Mously, Jan Harbeck
Art Director: Marc Tebart
Copywriter: Torben Otten
Agency Producer: Sven Hannemann
Account Supervisors: Frank Lotze, Ilan Schaefer, Jan-Hendrik Oelckers, Niko Thielsch
I like the idea, but find it unnecessary to show the interior body parts. Just slightly opened with a drop of shadow would do as well and it hasn't got that rather uncalled for image...
Agree with capywriter. If the idea was a letterbox in the head, you wouldn't show freakish gray goo, even in the case you could never get a letter "out of your head".
meh, another bullshit ad tanks to jvm's nikolaus program.
i like the idea, but i agree with the capywriter. move the opening more to the left and there's no need to show bloody organs.
The viscera is totally unnecessary.
??????????????
I save my favorite comment for these kind of ad's.
Ewww !!!
It's got more impact like this, good job!!
looks like some red chillies have been stacked inside.
Good thought...but the position was good enough to communicate the idea
four creative directors for THAT questionable piece of ad - bah - cannes is comming soon
four creative directors for THAT questionable piece of ad - bah - cannes is comming soon
was this an attempt of Sex Appeal in Advertising? If it is, then zero!
I'm bored with this "playing copycat again" joke considering that Jung von Matt has plenty of "déjà-vu" examples on my site !!! :-)
The idea is good but really anyone can understand the meaning without showing internals (specially considering that the heart is covered by bones).
it is 2 grey!
I dont get it.
i don't get the copy... and its connection to a man's chest..
convulated...as they say
busy.
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