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Agency Network: 
Published/Aired: 
July 2013

Description

To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.

Print advertisement created by McCann, Germany for Deutsche Akademie für Akupunktur, within the category: Health.

Caption

Knowing where the healing is.

Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann
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certaintly's picture

more like "knowing where to heal"

really disconnected and forced visual.

certaintly
Activity Score 3994
monoliz's picture

absolutely

monoliz
Activity Score 1304
sold's picture

I bet the gentlemen above did not notice the idea.
Try to expand the image and find out the connection.

Not WOW
Not bad

but have a connection, felows.

sold
Activity Score 3305
Copywriter
monoliz's picture

after reading the text under image, i got it. well, it's ok.

monoliz
Activity Score 1304
kleenex's picture

I like the concept.

kleenex
Activity Score 52706
Web Designer/Developer
Siddarth Basavaraj's picture

Visually.. as a concept its really good.. works for me.. and what's more, its crystal clear..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

omats's picture

good one

omats
Activity Score 18
Art Director
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