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Dettol

Old shoe

Campaign
United Arab Emirates
Agency Network: 
Euro RSCG
Published/Aired: 
February 2011
Posted: 
February 28, 2011
Comments
12
Dettol: Old shoe
Dettol Print Ad - Old shoe

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Tags

Print United Arab Emirates Health Dettol Euro RSCG

Description

Print advertisement created by Euro RSCG, United Arab Emirates for Dettol, within the category: Health.

Caption

Ensure germs don't shadow you.

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani
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atb2005's picture
Feb 28, 2011 - 11:30

This is an old shoe??

atb2005
Activity Score 13557
Like
Boxey's picture
Feb 28, 2011 - 16:26

Thanks. I thought it was some jacked-up whale.

Boxey
Activity Score 8879
Melaleuca In-House
Like
1
mark3r's picture
Feb 28, 2011 - 13:29

This is just poor art direction. Not a very exiting idea either.

mark3r
Activity Score 1949
Art Director at Scout
Like
jamesrothenburg's picture
Feb 28, 2011 - 15:57

The shadow doesn't connect. That is just wrong.

jamesrothenburg
Activity Score 554
Art Director
Like
Threadlessscrew's picture
Mar 01, 2011 - 1:57

Anyone seen my donkey? He had a train driver cap on his head.

Threadlessscrew
Activity Score 39
Copywriter at JWT
Like
1
aMm's picture
Mar 01, 2011 - 5:32

its bad....hands are very ugly

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

Like
1
luispiter's picture
Mar 01, 2011 - 10:43

its bad... its not new

luispiter
Activity Score 2756
comunication
Like
Braveheart's picture
Mar 01, 2011 - 17:54

Yeah, the shadow's way too vague. They missed an opportunity for the copy to help, too--something about germs following in your footsteps might have cleared it up a bit.

Braveheart
Activity Score 123
Creative Director at quench agency
Like
kulago's picture
Mar 06, 2011 - 9:29

Eshadah???

kulago
Activity Score 101
associate creative
Like
BENDUDE's picture
Mar 23, 2011 - 11:57

good ideas... pretty poor execution

BENDUDE
Activity Score 4
Graphic Designer
Like
1
soryana's picture
May 09, 2011 - 5:47

bad

soryana
Activity Score 155
Administrative |

yes

Like
AssassinX's picture
Jun 28, 2011 - 2:53

Good concept and confusing execution.

AssassinX
Activity Score 1329
Like
1
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