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Don't be the next victim

Agency Network: 
Published/Aired: 
November 2020
Detran-RN: Don't be the next victim
Detran-RN: Don't be the next victim
Detran-RN Print Ad - Don't be the next victim
Detran-RN Print Ad - Don't be the next victim

Description

The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept "Don't Be the Next Victim", the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte - Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies.

Print advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.

Caption

Don't be the next victim.
In traffic, give preference to life.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde, Cortez Pereira
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art
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