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Danger zone, 2

Campaign
Agency Network: 
Published/Aired: 
June 2017
Detran-RN: Danger zone, 2

Description

As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing life, as well other people’s lives who can be inside or outside the vehicle.

Print advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.

Caption

Excess speed is like this: when you least imagine, you face the danger. The driver who exceeds the speed on the roads is like a prey that is about to be captured. Do not enter in the danger zone, be a conscious driver.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Art Director: Cortez Pereira
Copywriter: Maruza Araújo
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