Consequences, 2

Agency Network: 
December 2018
Detran-RN: Consequences, 2


Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.

Print advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.


Haste passes, Consequences remain.
Change the traffic by changing you.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: Cortez Pereira
Photographer: Humberto Lopes
Retouch: Camaleão Studio
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