Feather, 3

Agency Network: 
September 2012
Desowen:  Feather, 3


Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Print advertisement created by Point Blank, India for Desowen, within the category: Pharmaceutical.


Fights gently

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar
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Highest Rated

Roger Keynes's picture


Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

dnyanesh's picture

Good Work...Gently!

Activity Score 115
Art Director at Pune
Roger Keynes's picture


Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Milan Solanki's picture

Good work, though, one should be enough

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
GrumpyArtDirector's picture

I don't think anybody other than ad people would stop and notice the weapon part. For 99% of the population, it's just three pictures of very similar feathers.

Activity Score 858
Art Director
Feysless's picture

have to agree with grampy only the ad guys will get this the consumer will just look and say ok...but the jist will have been lost. its a groovy layout though

Activity Score 2630
Art Director |

groovy baby!

bakamono's picture

Very hard to see.

Activity Score 1002

because therefore it is

awais_siddiqui's picture

Ya true..very hard to see... In fact, the whole idea lies in it...That means the purpose is served.

Activity Score 2
Graphic Designer at Point Blank Advertising, Mumbai, India
lezy's picture

loved the idea... :)

Activity Score 377
andylefty's picture

I can't see anything.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
torontose's picture

like the idea.

Activity Score 393
AdityaB445's picture

Not impactful. One can't show two effects. Doctors would require relief in patients, not gentle action of brand. share your view.

Activity Score 7
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