Feather, 2

Agency Network: 
September 2012
Desowen:  Feather, 2


Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Print advertisement created by Point Blank, India for Desowen, within the category: Pharmaceutical.


Fights gently

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar
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Highest Rated

Mitzi's picture

.. superb idea.. best of all 3..

Activity Score 69
dnyanesh's picture

Good Work...Gently!

Activity Score 115
Art Director at Pune
Feysless's picture

this one is much more obvious and works

Activity Score 2630
Art Director |

groovy baby!

bakamono's picture

Best of 3

Activity Score 1002

because therefore it is

STYLEandPROFILE's picture


Activity Score 34
Art Director
Mitzi's picture

.. superb idea.. best of all 3..

Activity Score 69
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