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Whole night

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by FCB, Brazil for Dermodex, within the category: Pharmaceutical.

Caption

We know what it is like being a mum.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Ricardo John
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt
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robinstam's picture

The pay off is 'we know what it's like being a mum' and the creatives are men, hahahahaha!

Nevertheless, I like the ads. Good work guys ;-)

robinstam
Activity Score 215
Miami Ad School
Umberto Vonspiel's picture

Yeah, pretty good. I really do like the Art Nouveau style you used to make these. Good work :)

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Garg0yle's picture

They sux... you ppl who comment must be joking...

Such superficial insights... actually what insights?

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

campass's picture

and So? what is the benefit for user? You put the cream on the baby and you'll be able to fit your jeans? or you can sleep the whole night? or finally you can go to the cinema?

MMMhh...does not working for me.

campass
Activity Score 120
silva2008's picture

me too!

silva2008
Activity Score 6
copywriter
17years old.'s picture

me too.... what kinda cream it it?

17years old.
Activity Score 16
college |

THINK!

Crisp One's picture

what does a pharma-conglomerate
know about being a mom, besides
what they learn in research groups,

Stupid line I.M.O.

Crisp One
Activity Score 2005
Other at New York
johnston's picture

Incredible art direction.
Incredibly weak strategy.

johnston
Activity Score 144
Copywriter
Kateter's picture

I slept the whole night yesterday.

so fucking what are you trying to sell me?

Kateter
Activity Score 2029
Copywriter
DGCS's picture

DONE!

DGCS
Activity Score 410
Art Director
veroruvioli's picture

nice art direction

veroruvioli
Activity Score 82
STRTLRS's picture

Is the little cloud above the banner made out of boobs? Maybe it's just me.

Art direction is ok. Is this made for the Asian market? Some elements look from that region (red stars, paper lantern, cherry blossom). Kinda confusing...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

NatalieM's picture

The art direction is cool, but it's unnecessary. And the idea "We know what's it like being a mum" would not need to be spelled out if that idea were evident in the copy and art.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

fifilo's picture

like the art direction

fifilo
Activity Score 74
Art director
cocochiller's picture

Fiona Hewitt is one of my favorite illustrators, and these ads are beautiful, but the lines aren't there for me. This one is especially weak.

cocochiller
Activity Score 146
Art Director at Atlanta, GA |

hillaryfisher.info

Copywriter3003's picture

art direction / design stolen from the Me So Pretty line of products.

Copywriter3003
Activity Score 30
Copywriter3003's picture

strike that...

Miso Pretty is the correct name.

Copywriter3003
Activity Score 30
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