No imperfection, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009
Dermaclay:  No imperfection, 3

Description

Print advertisement created by Air, Belgium for Dermaclay, within the category: Health.

Caption

Conceals all facial imperfections.

Advertising Agency: Air, Bruxelles, Belgium
Creative Director: Véronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Retouching: Living Room
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bknowlden's picture

Light-hearted, funny and well art directed - even f it is the same idea three times. Nice job, my favorite is the third in the series.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Wow. Really, really first thought.

I know we're all under tight deadlines these days, but...

Guest
Guest's picture

If all ads took themselves as seriously as you seem to take yourself, what a sad world it would be...

It's fun.

Guest
Guest's picture

Nice idea, it could've used a little trimming.
I mean why is the product covering the entire face? isn't it supposed to cover only the imperfections?

could've been done in a better way..

adschico

Guest
Guest's picture

if the imperfection part is only the nose,i don't think people could recognize the brand in the picture.isn't it too small?

Guest
john doe's picture

noncredible and not better with three...
btw: a bag would be even cheaper.

john doe
Activity Score 1571
Art Director
Tonits's picture

Horrible.

Tonits
Activity Score 349
Scam Detector's picture

Why?

Scam Detector
Activity Score 1048
General Manager
TRICKY's picture

while at it put a bag on the face lol

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Mickey999's picture

Simply great. A brillant cosmetic ad with an idea. Love it.

Mickey999
Activity Score 13
Other
corndogfuneral's picture

So these chicks are Hideous?

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

These are quite bad. The competition is becoming very easy.

Guest
krautland's picture

what competition are you talking about? this is just a gallery website.

I find them to be easy but fun.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

I meant the creative competition in general. It's so easy to stand out from this crap.

Guest
Gualcor's picture

Maybe two holes for the eyes might fix it.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

Well... I don't like it... but it's important to observe that the creative director is a woman... and she's advertising to other women...

Girls, please comment this. Do you like it?

Guest
palls's picture

??????????????
No being a girl I don't like it. The concealing has been done very badly

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

is it really too simple or too smart for me???

Guest
Guest's picture

Ads like these are the reason why people think of advertising as one of the most untrusted and unlikeable trades. Suggesting that these clearly anorexic women are completely perfect except for their faces is a low low road of a creative solution that demeans women and perpetualizes the notion that the fashion and beauty industry is partly to blame for body image issues and all the destructive behaviours around it. Absolutely disgusting. I don't know what's worse. The creative team that dreamed up this crap. Or the client who bought it.

Guest
Guest's picture

Well, everybody here is missing the really important point: this campaign sucks, because it says "If you are a horrible monster from the marsh, if all your face is an imperfection, this product is for you". Is not a very smart approach.
And I agree with others: it's a really first thought.

Guest
sebascmb's picture

put a paper bag on her head, that migth also work

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
theanc's picture

Cool and funny execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

You gotta be kidding me.

Guest
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