Agency Network: 
Published/Aired: 
July 2013
Depilex:  Faces
Depilex Print Ad -  Faces

Description

We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.

Print advertisement created by Saatchi & Saatchi, Pakistan for Depilex, within the category: Public Interest, NGO.

Caption

Place your hand over this side of her face to see what hydrochloric acid can do.
Place your hand over this side of her face to see what hope can do.
Hundreds of Pakistani women are victims of acid attacks. Help us rebuild their faces, and their lives.

Advertising Agency: IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
Pubished: December 2012
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Highest Rated

alausa's picture

On point.

alausa
Activity Score 1346
Creative Director at Noah's Ark
kalpesh78's picture

quite effective.

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kleenex's picture

creepy...

kleenex
Activity Score 57557
Web Designer/Developer
VinnyLakselv's picture

Pretty nasty and unnecessary image.

VinnyLakselv
Activity Score 106
Copywriter
mmackinven's picture

How else would you get this message across? Shock value works, sometimes.

mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

Lazarus's picture

To the point. Very sad reality.

Lazarus
Activity Score 1523
Creative Director
certaintly's picture

stupid. just pure shock value

certaintly
Activity Score 3902
Siddarth Basavaraj's picture

very effective..

Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Yuxin's picture

omg is this real?

Yuxin
Activity Score 64
alausa's picture

On point.

alausa
Activity Score 1346
Creative Director at Noah's Ark
monoliz's picture

only shock won't work

monoliz
Activity Score 1294
ghostwriter13's picture

no

ghostwriter13
Activity Score 24
Creative Director
eduatitude's picture

Impactante!

eduatitude
Activity Score 96
Art Director
NicoCiego's picture

A heart breaking reality. I hope the foundation achieve its goals.

NicoCiego
Activity Score 1019
Art Director at Quezon City Philippines
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