People Know, Male

Agency Network: 
June 2010
Depend:  People Know, Male
Depend Print Ad -  People Know, Male


Print advertisement created by JWT, United States for Depend, within the category: Health.


People know I own the fastest growing business in town. But no one needs to know about my condition. And thanks to Depend,® they don’t.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Stacey Horn
Photographer: Robert Wilson
Retoucher: JWT Studio
Media Agency: Mindshare
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morse's picture

It's ok. Nothing great. Art direction is really dated.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

It's not really that bad. It's just traditional. I think the target audience (baby boomers) would like it.

Activity Score 13489
Shadow Ops's picture

This is one of those uncomfortable ads but you have a sympathetic feeling towards those they are targeted towards. They are fine. But shame on JWT for making me feel bad this morning. Thanks a lot!

Shadow Ops
Activity Score 142
Copywriter |

Let's keep advertising fun

MJStinson77's picture

I agree that the Art Direction is dated, but that it is perfect for the target (Baby Boomers). Highlighting the ability to keep your 'condition' a secret will probably be effective. I know if I was wearing an adult diaper I would constantly be concerned if someone could tell. Age appropriate, target appropriate, good job.

Activity Score 591
Copywriter at Erwin-Penland | | | wordjones

Istiko's picture

this is real advertising for people. Not just for advertising people.
I think this is work

Activity Score 165
Creative Director at Student Collage |

save my soul

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