People Know, Female

Agency Network: 
Published/Aired: 
June 2010
Depend:  People Know, Female
Depend Print Ad -  People Know, Female

Description

Print advertisement created by JWT, Uruguay for Depend, within the category: Health.

Caption

People know I’ve delivered 2,397 babies. And counting.
But no one needs to know about my condition. And thanks to Depend,® they don’t.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Stacey Horn
Photographer: Robert Wilson
Retoucher: JWT Studio
Media Agency: Mindshare
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Highest Rated

John van de Vorstenbosch's picture

Oh look! It's a testimonial!

John van de Vor...
Activity Score 212
Copywriter at Hansnel Group
John van de Vorstenbosch's picture

Oh look! It's a testimonial!

John van de Vor...
Activity Score 212
Copywriter at Hansnel Group
krautland's picture

oh josh, you can do better.

krautland
Activity Score 3182
Art Director at erm... no calls please.
shahidali's picture

I think its a good ensorement. Nothing world changing but effective. Nothing new but neatly done.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

sirvan's picture

The idea that "people know" is a strong one. I comes across here, but it didn't really come across in the TV. Sure, in the TV they said "what do we know about so-and-so" but it wasn't presented as "we know a secret", which is the idea -the misdirect-. At least in the print you GET IT. That said, the art direction on the print could be much better. Not more complicated. Just better.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

atb2005's picture

I love the tagline; it's original and makes sense. Art direction is ok.

atb2005
Activity Score 13489
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