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Cats

Campaign
Agency Network: 
Published/Aired: 
December 2015
Depaul:  Cats

Description

Print advertisement created by Publicis, France for Depaul, within the category: Public Interest, NGO.

Caption

Sometimes we'd rather be treated like animals.

Advertising Agency: Publicis Conseil, France
Executive Creative Directors: Fabrice Delacourt, Olivier Desmettre
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
AD Assistant: Sacha Martiretti
Strategic Planner: Corinne Malsert
Account Managers: Caroline Darmon, Lou Leproux, Nathalie Favareille
Advertiser's Supervisor: Andrew McKnigh
Production: Prodigious
Producers: Pierre Marcus, Gael Cheval
Production: Franck Mastelinck
Art Buyers: Jean-Luc Chirio, Anne Traonouil
Retouch: Spaklink
Photographer: Theo Gosselin
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Highest Rated

elocin.nicole's picture

Awful concept. Attacking another cause will only repel more people from helping out in this one.
People donate to animal welfare many reasons; others don't respond to the homeless for many reasons too.
Can't believe Publicis will approve something like this.

elocin.nicole
Activity Score 18
Copywriter at DRAFTFCB
joelapompe's picture
joelapompe
Activity Score 3906
elocin.nicole's picture

Awful concept. Attacking another cause will only repel more people from helping out in this one.
People donate to animal welfare many reasons; others don't respond to the homeless for many reasons too.
Can't believe Publicis will approve something like this.

elocin.nicole
Activity Score 18
Copywriter at DRAFTFCB
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