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Agency Network: 
Published/Aired: 
October 2012
Department For Communities & Local Government:  Watch

Description

Print advertisement created by Y&R, United Kingdom for Department For Communities & Local Government, within the category: Public Interest, NGO.

Caption

If only he could turn back time and test his smoke alarm.
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mike Boles, Jerry Hollens
Business Director: Nick Fokes
Planner: Neasa Cunniffe
Account Director: Graham Smith
Photographer: Giles Revell
Designer: Lee Aldridge
Media Company: M4C
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Highest Rated

anshita.shedha's picture

There is a little disconnect. But love the art.

anshita.shedha
Activity Score 24
Copywriter
CommandZ's picture

Pretty much the same as what they did last year only now the burnt time keeping items are in an environment. Beautiful photography.
http://adsoftheworld.com/media/print/department_for_communities_local_...

CommandZ
Activity Score 2511
Creative Director
13AG's picture

What's the clock connection?

13AG
Activity Score 116
Creative Director |

deja fuck

Taivante's picture

love the artwork.... but there is something ambiguous about this ad

Taivante
Activity Score 6
Kerninglife's picture

Granted there are several tag lines that work but they don't seem strong enough as a whole to be a series.

Kerninglife
Activity Score 162
Graphic Designer
DaAvitar's picture

Brilliant......

DaAvitar
Activity Score 198
anshita.shedha's picture

There is a little disconnect. But love the art.

anshita.shedha
Activity Score 24
Copywriter
saptohandriyanto's picture

Copy wise, this is the worse of the series.
Still love the art direction though..

saptohandriyanto
Activity Score 108
Planner at Red Mantra |

sapto handriyanto
Fortune Indonesia

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