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Deodorant

Published/Aired: 
April 2007
 Deodorant

Description

Caption

Uvula self defence behaviour after exposure to bad breath.
Palatoglossal arch, Soft palate, Uvula, Small fragments of blue cheese and garlic from last night's pizza, Medical sulcus of tongue.
Fresh Mouth Freshener

Advertising Agency: Publicis
Creative Director: Capanescu Razvan
Art Director: Raluca Bararu
Copywriter: Dan Frinculescu
Illustrator: Sorin Sorasan
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PaulyG_fill in the blank's picture

I can't comment on this because I can't read most of it, and the parts I can, I don't get.

Maybe I'm just having a slow Monday.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ivan's picture

Just click the image for a bigger size. But for your convenience I now added the copy below the image in text format.

ivan
Creative Director at Ads of the World
jennywhx's picture

seriously, i can't read even i open it big.
you have a good eye, ivan.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Stigset's picture

I don't get it, why does the uvula transform itself into a wunderbaum ? because it is a defence mechanism or because it just got a mouth freshner (symbolized by the wunderbaum) ?. Because a wunderbaum does'nt smell that good, so I hope it doesn't represent the freshner, and comparing them would be a bit disgusting.
Or maybe that's the point : the whole mouth stinks, so it needs a freshner. But in this case the wunderbaum is useless.

Nah I don't get this... and yet it seemed to be such a simple idea...

Stigset
Activity Score 1454
Art Director
dave78's picture

Its lame

dave78
Activity Score 40
Other
wgeddes's picture

yeah with so much art direction i hoped there would be a good punchline.

http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
Vudu6's picture

Its very lame... actually its just over done. It would have been so much better if it was just the tree-freshner-thingy in the mouth without all the call outs and then the product pay-off. Just a thought!

Vudu6
Activity Score 81
Copywriter
dookievil's picture

fusil

dookievil
Activity Score 92
Copywriter
Rog's picture

Overdone.
Idea's a tad gross.
Is it the right idea?
We thinks not.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

• ω •'s picture

Thatz some weird art directing..why the fonts, ornamented corners and the textured paper?..

• ω •
Activity Score 193
Art Director
slim's picture

The art direction's burnt yet the idea's under-done.

slim
Activity Score 1047
Copywriter
Piddy's picture

Its been done recently.

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

Desi's picture

Nice art, i wish i could say the same about theidea/.

Desi
Activity Score 1042
mrtalented's picture

just lame. sorry.

mrtalented
Activity Score 2171
Creative Director
Rog's picture

So make it walk again, oh Lord!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture

Sorry, I bumped this to the front just to show it together with the second execution.

ivan
Creative Director at Ads of the World
pinkusfloydus's picture

AGAIN!!! Ivan, this was up just a week ago, wasn't it!

pinkusfloydus
Activity Score 90
Copywriter
Tron's picture

feels forced.

very pretty tho.

Tron
Activity Score 174
Art Director
Afronuts's picture

First of all, this idea has been used before

http://mapage.noos.fr/joelapompe2/assets/bouchesapin05_2.jpg

http://mapage.noos.fr/joelapompe2/assets/bouchesapin2001.jpg

secondly this one was really forced. Too wordy.

Afronuts
Activity Score 136
Copywriter
A. J. SMITH's picture

Not doing it for me.

I wouldn't be arsed to read it unfortunately.

A. J. SMITH
Activity Score 2822
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