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sumbody's picture

beautiful

sumbody
Activity Score 134
Art Director
LisAD's picture

it's beautiful, but I can't really see how the visual is connected to the text at all. seems like the art director and the copywriters have been sitting and working apart the whole time.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

bknowlden's picture

I agree.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

EGGO's picture

Totally agree.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

nitin456's picture

i m not understand.

nitin456
Activity Score 133
Art Director at Advertising Agency
Calibarak's picture

Hot air

Calibarak
Activity Score 302
jaws of wan hoon's picture

Jaw-dropping

jaws of wan hoon
Activity Score 74
Advertising
pepaaa's picture

companhia atlhetica is a gym in brazil...in my opinion it does make sense!...

pepaaa
Activity Score 69
ESPM
pepaaa's picture

companhia atlhetica is a gym in brazil...in my opinion it does make sense!...

pepaaa
Activity Score 69
ESPM
adrianapr's picture

it's not made to communicate "beautiful"... it's made to communicate "strong".
they illustrate the muscles in a very very nice way (for me).

you see no connection but the 3 ads are showing "muscles" with lines referring to what you can get with them. for me it's a excellent campaign, i like it a lot.

adrianapr
Activity Score 1254
arthritic.servicing.director's picture

Wrong strat again. Next.

arthritic.servi...
Activity Score 134
Singapore
liveinaday's picture

haha i like this line. Don't forget to tell axe.

liveinaday
Activity Score 61
Bangkok University
Rog's picture

Shite.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

doubleturban's picture

Why are the muscles bigger than the legs and your turban?

doubleturban
Activity Score 118
Planner at Ogilvy New Delhi
mapliopl's picture

translation is mispelled.

Seriously, why typeset the ad in english? Just write a caption below it...

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
xhp's picture

nice visual, but what for ?it is not evident at all, too bad !

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

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