Avalanche

Campaign
Agency Network: 
Published/Aired: 
May 2008
Dentyne:  Avalanche
Dentyne Print Ad -  Avalanche

Also From This Campaign 2

Description

Print advertisement created by McCann, Puerto Rico for Dentyne, within the category: Confectionery, Snacks.

Caption

Seriously intense

Advertising Agency: McCann Erickson Puerto Rico
Creative Directors: Juan Santiago
Art Director: Jason Seda
Copywriter: Juan Santiago
Illustrator: Jason Seda
Photographer: Say Cheese Studio
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Neil Levy's picture

it's a tough thing because the first thought i had was that someone was about to be eaten by a bear. i get what you're trying to do but i wonder if the teeth are distracting somehow. maybe the shot should have taken place more outside the mouth with the slight essence of the face visible. curious to hear what art directors think. not sure you need the avalanche happening.

Neil Levy
Activity Score 314
Copywriter |

neil levy

brainzed's picture
brainzed
Activity Score 652
Art Director
Muhammad Imran's picture

Good work so far and i'm not gonna say anything about the concept, but being as an art director ma only critics are;

1. Look at the hut totally out of perspective
2. On your left bottom the rabbit seems too big
3. Adding yellow light around the door and a window doesn't make any cense.
4. Also the over all image seems i bunch of lots of element putted together without light and shadows.

Thanks
Cheers

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

jaya singh's picture

so confusing. I could not find the mood of the art. Smoke and water together? and what is that yellow light?

jaya singh
Activity Score 14
Affinity Express |

Jaya Singh

goop's picture

i agrree this is very bad

goop
goop's picture

SUCKS

goop
goop's picture

SUCKS

goop
goop's picture

SUCKS

goop
goop's picture

SUCKS

goop
goop's picture

SUCKS

goop
goop's picture

SUCKS

goop
goop's picture

SUCKS

goop
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