Regret, 2

Agency Network: 
October 2009
Dentsu:  Regret, 2


Print advertisement created by Dentsu, Philippines for Dentsu, within the category: Agency Self-Promo.


Reuse, reduce, recycle or regret.
A message from dentsu Philippines.

Advertising Agency: Dentsu Philippines
Executive Creative Director: Mike Calaquian
Art Directors: Mike Calaquian
Copywriters: Mike Calaquian, Chan Delacalzada
Account Managers: Joee Mendiola, Jek Innocencio
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Guest's picture

what has this got to do with Dentsu?

Guest's picture

it could have been reuse, reduce, recycle & relive

mikeelrapido's picture


Activity Score 1929
Copywriter at Evo S.C. |


Guest's picture

nice campaign. Filipinos must learn this or... regret.

Pedestrian's picture

People keep calling this campaign "nice." But I don't see what any of this has to do with recycling. The Philippines were flooding centuries before mankind had ever heard of recycling.

Activity Score 492
Fingerpaint's picture

@ Pedestrian: I agree 100%, floods in the Philippines have nothing to with pop culture's recycling/green fad.

Activity Score 42
Art Director
Guest's picture

ok, so let me get this straight.
So called former G-7 countries pollute the environmnet on this planet,
and Dentsu Philippines is telling philippinos to recycle, reuse...

So G7 poops and Philippinos should pick up after them?
is that it?

izmild's picture

Good Copy and Interesting picture. I
Dentsu down to... creative is life!

DGA Desain Grafis dan Advertising

Activity Score 770
Associate creative director |


Guest's picture

What has the recent natural flooding got to do with the recycling and reuse campaign?

Such a sickening propaganda. I'm for material re-utilization and resource conservation, but when media uses calamities and desperate times to manipulate people with unsound and non-scientific propaganda and make them feel guiltier like some moralizing priest capitalizing on people's's total bull.

Migzter13's picture

Thank Ondoy for some good thinking.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Abrahams's picture

Dentsu Phillipines is in Phillipines. So whatever message it will deliver, will deliever to the Phillipine audience. Now if Dentsu wants to communicate that try and save the natural resources, then its no harm at all. Its not an issue who is polluting the planet n all. Its simply that you at your end try your best so as not to waste the resources or minimize their misuse.

Activity Score 109
Publicis India
svpremo's picture

Simple thoughts, simple meaning. the photo is quite common, we see that everyday in the news. Impact is 0, does not make me want to re-use, reduce, recycle.

Activity Score 27
Graphic Designer
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