The grim reaper
Description
Print advertisement created by Euro RSCG, Switzerland for Dentist Walter Moretto, within the category: Health.
Time is up for Bacteria and Plaque
Creative Director: Axel Eckstein
Art Director: Philipp Lengyel
Photographer: Markus Weber
Executive Creative Director: Frank Bodin
Highest Rated
The retouch in the hand is wrong too...his hand cant be that closed if the object is that big
Seek and Destroy
The retouch in the hand is wrong too...his hand cant be that closed if the object is that big
Seek and Destroy
who cares - its a good idea and visual
one should not take life so seriously - as one will not come out of it alive.

agree
time is up for the creative team

again! another comment about photoshop? nice arresting idea. alphadog you sound like a client.
Client dont know about photoshop.
Creatives do and obviously, you dont.
Seek and Destroy

This is why you're the photoshop guy, not the art director or the creative director of Euro RSCG.
Oh mine is bigger then yours!
How old are you? 9?
I do know about photoshop and I am a Creative Director
How many Lions Euro RSCG Zurich got in Cannes 2009?
Seek and Destroy
It's a tooth pick with a dental floss in toe. Good concept.
RAM KATE
the way this guy stands reminds me of star wars.. but i dont know the name of the character... anyway its good idea and execution
| everartz |

sb10063961b-001 getty image bank.
could do a little more, huh?
sb10063961b-001 on getty image.
Could do a little more, don't u?
easy to say "art director".

time is up on this ad
Great idea and execution. The minor photoshop blemish can be overlooked.

nice idea, but it's boring, not scary not funny, cheesy... he.he. heuuuhhh

Good idea and execution.

Christians can be not a target market. The ad looks evil. A consumer wanna kill the bacteria obviously but they dont wanna feel like they r that character in the ad.
Dentist Walter Moretto is a product or a service... I got confused. Are you selling a plaque remover?
Like it!