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Published/Aired: 
December 2008
Dentist Walter Moretto Print Ad -  The grim reaper

Description

Print advertisement created by Euro RSCG, Switzerland for Dentist Walter Moretto, within the category: Health.

Caption

Time is up for Bacteria and Plaque

Advertising Agency: Euro RSCG Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Philipp Lengyel
Photographer: Markus Weber
Executive Creative Director: Frank Bodin
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AlphaDog's picture

The retouch in the hand is wrong too...his hand cant be that closed if the object is that big

AlphaDog
Activity Score 265

Seek and Destroy

slowrider's picture

who cares - its a good idea and visual

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

AlphaDog's picture

Who Cares? You are not an Art Director do you?

AlphaDog
Activity Score 265

Seek and Destroy

Guest's picture

this sentence makes absolutely NO sense.

The idea is clever, the hand needs re-shot.. not shopped, they have a great image going, why waste it on something that could be handled with a more appropriately crafted hand. ?

Guest
Guest's picture

agree

time is up for the creative team

Guest
Guest's picture

again! another comment about photoshop? nice arresting idea. alphadog you sound like a client.

Guest
AlphaDog's picture

Client dont know about photoshop.
Creatives do and obviously, you dont.

AlphaDog
Activity Score 265

Seek and Destroy

Guest's picture

This is why you're the photoshop guy, not the art director or the creative director of Euro RSCG.

Guest
AlphaDog's picture

Oh mine is bigger then yours!
How old are you? 9?

I do know about photoshop and I am a Creative Director
How many Lions Euro RSCG Zurich got in Cannes 2009?

AlphaDog
Activity Score 265

Seek and Destroy

RAM KATE's picture

It's a tooth pick with a dental floss in toe. Good concept.

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

HateOnDave's picture

pretty boring

--
www.hateondave.com

HateOnDave
Activity Score 50
everartz's picture

the way this guy stands reminds me of star wars.. but i dont know the name of the character... anyway its good idea and execution

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

sb10063961b-001 getty image bank.
could do a little more, huh?

Guest
blacksmurf's picture

sb10063961b-001 on getty image.
Could do a little more, don't u?

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Guest's picture

time is up on this ad

Guest
Dev Kumar's picture

Great idea and execution. The minor photoshop blemish can be overlooked.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

nice idea, but it's boring, not scary not funny, cheesy... he.he. heuuuhhh

Guest
Guest's picture

Good idea and execution.

Guest
sush's picture

really nice n simple idea

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

Christians can be not a target market. The ad looks evil. A consumer wanna kill the bacteria obviously but they dont wanna feel like they r that character in the ad.

paclentsoe@gmail.com

Guest
pwucel's picture

Dentist Walter Moretto is a product or a service... I got confused. Are you selling a plaque remover?

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Mulyanto's picture

good for idea, the message conveyed enough.

Mulyanto
Activity Score 46
Graphic Designer
andylefty's picture

Like it!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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