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Michal Zak's picture


Michal Zak
Edsard's picture

Done 1.274.854.365.927.864.862.196.000 times.

Activity Score 156
Copywriter at Alfred International
Have Heart's picture

The idea is insanely boring, but the execution looks damn tight.
However, there have been much better anti-smoking campaigns (Cannes 2007 for example).

Have Heart
Activity Score 922
Art Director
Billy Hill's picture

This is old work. Last year at least.

Billy Hill
chinaski's picture

30s spanish civil war posters old conceptualism.

Activity Score 951
proverbialthought's picture

Cool artwork. I don't like tobacco and drug ads, but I like this one because it turns one the industry's subliminal tricks against them in a non-subliminal way. But, this is by far NOT the first time I have seen this concept.

Activity Score 276
Graphic Designer |


Bauducco's picture

I really don´t like this "nicotin is the devil" idea.

Activity Score 297
intovisual's picture

I know a few smokers who would where this on a shirt thinking it was the greatest thing ever.

Activity Score 24
FPO's picture

The execution here is beautiful. So beautiful that it makes smoking look cool... Anyone else?

Activity Score 58
Art Director
gluebrand's picture

Second that. It does look wicked. I figure that showing this to a young rebellious demographic would probably draw them in more than it would act as a warning.

Activity Score 119
Creative Director
Fusuckachickenhead's picture

It absolutely has the opposite effect. If I were a smoker, I'd hang this in my nicotine-stained office.

Activity Score 25
Creative Director
Gartenzwerg_bin_ich's picture

poor idea, excelent execution

Dandelion's picture

Great execution, but why execute the same tired concept 3 different times.

Activity Score 80
Copywriter at Mower. Charlotte, NC
tjb1970's picture

this idea is very tired. seen a billion times before.

Activity Score 490
Creative Director
mad hatter's picture

All you lame brains, cause this idea was done years ago. Like 98 or something. Done the round of awards picked up almost every award worth winning. So lay off losers. Go back to old school adv, check some of the old D&ADs, the One Show and other books. The stuff done in the 90's will blow you away compared to most of the stuff these days that just blows!!!
All you rookies shut up and give it up to old school.
Dumb asses!

mad hatter
Guest star's picture

mad hatter, i just fell in love with you. you seem to be such a nice, intelligent person.
would you marry me? i'd shave my legs for you!

Guest star
Guest what's picture

good execution thanks to www.gettyimages.com

Guest what
tatu's picture

would be a good idea if the product was photoshop Cs3
for a nn-smoking campain it`s just more from de same..

yangfanart's picture


Activity Score 32
Creative Director |


mr.creamcheese's picture

First thought: the new Danzig CD is in stores now...

Christiano's picture

I've seen this before!

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