Agency Network: 
January 2020
Demi: Beauty
Demi: Beauty
Demi Print Ad - Beauty
Demi Print Ad - Beauty


Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it. A Finnish young people’s media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.

Print advertisement created by TBWA, Finland for Demi, within the category: Media.

Advertising Agency: TBWA\Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Executive Account Director: Noora Murremäki
Creative Director: Erno Reinikainen
Content Director: Markus Nieminen
Copywriter: Tuomas Perälä, Sini Teppola, Lasse Perälampi
Creative Technologist: Juhana Hokkanen
Art Director: Matti Virtanen
Planner: Jesse Korhonen
Project Management Trainee: Henna Rajala
Photography: Tuukka Koski, Koski Syväri
Post Production: Kasimir Häiväoja / FLC Helsinki
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