Ready to bake at home

Agency Network: 
Published/Aired: 
October 2010
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Views
32389
Délifrance:  Ready to bake at home
Délifrance Print Ad -  Ready to bake at home

Description

Print advertisement created by Saatchi & Saatchi, Germany for Délifrance, within the category: Food.

Caption

Ready to bake at home

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriter: Christopher Nothegger, Till Köster
Photographer: Jost Hiller
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Hibon's picture

Nice and simple.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture
Guest
Billoughsby's picture

Cute. It's not entirely logical, of course, but you get what this is supposed to be and get the point right away, which is everything in this kind of ad.

Billoughsby
Activity Score 5154
Art Director |

That's it.

jackmancer2017's picture

Yeah very true. Would be better if they could make a whole series of this though.

jackmancer2017
LeeHarvey's picture

Jack & Bill I usually agree with the both of you but now I don't. It has a connotation with smelly feet and I hate smelly feet in my morning bread!

LeeHarvey
Activity Score 3043
Creative Director
Billoughsby's picture

Ha ha. I hear you, Lee. That's the "not entirely logical" part that I brushed aside.

I see that slippers=home, but I think bread=shoes is a surreal leap. If you feel generous, you call it whimsy; if not you call it weird. I understand your point.

Billoughsby
Activity Score 5154
Art Director |

That's it.

jackmancer2017's picture

Yeah that's true. Perhaps they could make better 'not sweaty' shapes out of it.

jackmancer2017
atb2005's picture

You can't be serious........

atb2005
Activity Score 13547
LeeHarvey's picture

Ofcourse we're not serious! Got a problem with that? Just havin' a laugh? Loosen up bro.

LeeHarvey
Activity Score 3043
Creative Director
atb2005's picture

LOL

atb2005
Activity Score 13547
LeeHarvey's picture

THAT'S more like it, laugh out loud! Keep it up atb2005

LeeHarvey
Activity Score 3043
Creative Director
Guest's picture

Great idea !

Guest
atb2005's picture

It's cute indeed. As for logical, slippers = home .

atb2005
Activity Score 13547
goci134's picture

just simple. everyone can understand by the visual.

goci134
Activity Score 243
Copywriter
Art-Designer's picture

I love creative advertising!!

Art-Designer
Activity Score 3
Administrative
Guest's picture

Copy & Paste from Fluvio Bonavia's book...

Guest
RocketSurgery's picture

Really? No. www.fulviobonavia.com (A matter of taste)

RocketSurgery
Activity Score 24
Art Director
tytpol's picture

You are an idiot, Guest.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

how many students love this ad. Raise your hands please...

Guest
Guest's picture

The Force is strong with this one!

Guest
Guest's picture

Fantastic Ad!

Guest
Guest's picture

good and simple shoelution. well done.

Guest
Anonymous Author's picture

Fresh idea.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

SoCH_TO's picture

Loving ..........Very Nice !!!!!!!!!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

love it.

Guest
rajesh_keyaar's picture

superb nice

rajesh_keyaar
Activity Score 236
Guest's picture

it is a filthy copy paste indeed: http://mothereleganza.com/Bread_Shoes

Guest
Roshan Quintus's picture

It is not a rip off. its true that the execution is based on slipper shaped bread but that bread was not an idea or an advertisement before.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

True. For sure, these are not the first ever bread shoes. But the Ad works perfectly Fine for me. Good job!

Guest
Guest's picture

sorry, not so fresh as you might think. just google bread slippers and click on images:
http://www.google.com/images?hl=en&expIds=25657,26781,26805,26885&suge...

there's tons of pics like this...

Guest
dadada's picture

unbelievable! :)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Roshan Quintus's picture

Just check how many human figures, gestures are available around you in so many forms and if you have seen ads / art using them do you call them ‘rip-offs’.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

HappyHour's picture

only problem is that this is not a human figure or gesture... it's a very unique clever connection between two very unrelated things (bread and slippers), a connection that was MADE BY SOMEONE ELSE. all these people did was apply someone else's idea to a brand. quite pathetic if you ask me!

HappyHour
Activity Score 2377
Roshan Quintus's picture

Ok in this case it’s an object obviously. People who made that bread didn’t make the connection. They just made bread. And if you ask me more or less what we do in advertising is the application of someone else’s thing (‘idea’) to a brand or making a connection with someone else’s thing (‘idea’). A piece of work is not art until presented in a novel manner.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

if you google 'bread slippers' all slippers made from real bread are from the same Lithuanian artists. http://www.dezeen.com/2009/11/05/bread-shoes-by-re-praspaliauskas/ . it is a super unique idea and this Add is a rip off. Very sad when add agencies earns millions using young artists ideas instead of inviting them or giving them chance. Money rules. Or at least buy their bread shoes that they sell for some 20 euros and use it for add. http://mothereleganza.com/Bread_Shoes

Adds are not about stealing somebodies art, stating that is not art and saying that you are making 'connection' by using this idea for selling.
Art is about making unexpected connections between things , images and assosiations. You can also fake Damien Hirst 'shark' and put it to fish shop add. You think you wont get a court case?

Guest
Guest's picture

Right, tons of rip offs of rip offs of rip offs - if you wanna call it that way. I really like this Ad and by the way, thanks for the link. I have to order a pair of those real sesame bread slippers!

Guest
Guest's picture

nice idia

Guest
tytpol's picture

Yes.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

Where the idea 'comes' from? here?
http://www.dadadastudio.eu/Shop/cat/4/30/

Guest
Guest's picture
Guest
Guest's picture
Guest
Guest's picture

not original.

total rip off from http://mothereleganza.com/Bread_Shoes

Guest
Guest's picture

student ad

Guest
Guest's picture

HR Giger's work.

Guest
Guest's picture

bread roquefort scented

Guest
Guest's picture

very simple. very good.

Guest
dadadastudio's picture

The idea is not fresh at all!!!
http://www.dadadastudio.eu/Shop/cat/4/30/

dadadastudio
Activity Score 2
shortafella's picture

this is really great. smart idea and appealing visual.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Huub's picture
Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Guest's picture

I hate it when people steal ideas from things they see on the internet and then use it for their ad.

Guest
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