Also From This Campaign 5
Description
Print advertisement created by Y&R, India for Delhi Police, within the category: Public Interest, NGO.
Set him/her free. Call -1291. A Delhi Police initiative to abolish child labour.
Creative Director: Ajay Ahluwalia
Art Director: Manu Gupta
Copywriter: Dushyant Pal Singh
Illustrator: Manu Gupta
Additional credits: Atanu Deb, Pawan Bhatt
a little too far fetched!
they showed me a picture & i laughed
dignity has never been photographed
What's with the black screen and images in the negative? Is that relevant in some way to the point being made? It does look nice but the idea seems lost.
This black screen is preparing the perception of the message. At the first look you know there can be no good out of this. Fear and danger are most triggering for human mind. So it makes its point... The "dislike" and "disturb" one feel is good too.. But I'm not sure if the reverse psychology works out and makes you resist to do what it says.
It is fine... No doubt this little girl is in deep darkness with no hope and dirty clothes. Even if the ad is not that good, you'll never know if it's because the "matter" itself.
ok.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Although, I don't personally like the concept y think i kind of like the art direction. Black is always nice and trendy.
the idea of the string puppet is good... but the dark setting with the cut-out paper doll is a set back.
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