Child Labour, 5

Campaign
Agency Network: 
Published/Aired: 
November 2009
Delhi Police:  Child Labour, 5

Description

Print advertisement created by Y&R, India for Delhi Police, within the category: Public Interest, NGO.

Caption

Set him/her free. Call -1291. A Delhi Police initiative to abolish child labour.

Advertising Agency: Rediffusion Y&R, Gurgaon, India
Creative Director: Ajay Ahluwalia
Art Director: Manu Gupta
Copywriter: Dushyant Pal Singh
Illustrator: Manu Gupta
Additional credits: Atanu Deb, Pawan Bhatt
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Highest Rated

Kateter's picture

yadda-yadda-yadda. just say it: it's crap.

Kateter
Activity Score 2013
Copywriter
tirthomitro's picture

a little too far fetched!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jsjv's picture

What's with the black screen and images in the negative? Is that relevant in some way to the point being made? It does look nice but the idea seems lost.

jsjv
Activity Score 39
Copywriter at Leo Burnett
Hiperion's picture

dull concept
great art

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
satrianee's picture

This black screen is preparing the perception of the message. At the first look you know there can be no good out of this. Fear and danger are most triggering for human mind. So it makes its point... The "dislike" and "disturb" one feel is good too.. But I'm not sure if the reverse psychology works out and makes you resist to do what it says.

It is fine... No doubt this little girl is in deep darkness with no hope and dirty clothes. Even if the ad is not that good, you'll never know if it's because the "matter" itself.

satrianee
Activity Score 3734
Kateter's picture

yadda-yadda-yadda. just say it: it's crap.

Kateter
Activity Score 2013
Copywriter
ek kanya's picture

ok.

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

perromalo's picture

Although, I don't personally like the concept y think i kind of like the art direction. Black is always nice and trendy.

perromalo
Activity Score 427
Creative Director at Mateo&co
foxforce5's picture

I like the art direction but the idea is just okay..not bad though

foxforce5
Activity Score 16
Adaddicted's picture

"the brighter truth of darkness"

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

shitmonk's picture

shes got a sword

shitmonk
Activity Score 455
dthlb72's picture

the idea of the string puppet is good... but the dark setting with the cut-out paper doll is a set back.

dthlb72
Activity Score 541
Art Director, ADK Malaysia
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