Description
High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.
Print advertisement created by Grey, Germany for Deichmann, within the category: Fashion.
A promotion get men over 180cm 1,3 times faster.
Go get them!
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner
Cool insight. Go get them is pretty weak.
I like these too even though they are no particularly effective, sales wise. Again, made for awards.
My favorite shoe ad is this macabre vintage Louis Vuitton ad: http://oi42.tinypic.com/54yt8o.jpg
"High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys."
How was it proved in this ad? The copy is pretty weak, too.
Vomitous emeticism: buy shoes, get men faster. Base bollocks.
These seem like they would be fairly insulting to women. Aside from that, there's nothing creative about these ads. It's like they cut a pasted the strategy into a layout and added a shoe.
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