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High Heels, 3

Campaign
Agency Network: 
Published/Aired: 
December 2011
Deichmann:  High Heels, 3

Description

High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.

Print advertisement created by Grey, Germany for Deichmann, within the category: Fashion.

Caption

A promotion get men over 180cm 1,3 times faster.
Go get them!

Advertising Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner
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andylefty's picture

Cool insight. Go get them is pretty weak.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

I like these too even though they are no particularly effective, sales wise. Again, made for awards.

My favorite shoe ad is this macabre vintage Louis Vuitton ad: http://oi42.tinypic.com/54yt8o.jpg

atb2005
Activity Score 13557
Seriously Crazy's picture

"High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys."

How was it proved in this ad? The copy is pretty weak, too.

Seriously Crazy
Activity Score 638
Lazarus's picture

Not working for me.

Lazarus
Activity Score 1536
Creative Director
Andrej's picture

Nope nope

Andrej
Activity Score 656
Copywriter
CuriousPencil's picture

Vomitous emeticism: buy shoes, get men faster. Base bollocks.

CuriousPencil
Activity Score 4225
Copywriter
vote4pedro's picture

These seem like they would be fairly insulting to women. Aside from that, there's nothing creative about these ads. It's like they cut a pasted the strategy into a layout and added a shoe.

vote4pedro
Activity Score 4601
Copywriter
thoughtsnwords's picture

what?

thoughtsnwords
Activity Score 20
Copywriter at Optima Advertising Pvt. Ltd.
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