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Highest Rated

王宏伟's picture

呵呵~~~

王宏伟
Activity Score 42
Creative Director at 北京
WeirdDog's picture

I like it.

WeirdDog
Activity Score 209
king chen's picture

哈哈

king chen
Activity Score 28
Art Director
Fidel's picture

Done, with much better art direction.

Fidel
Activity Score 34
Copywriter
Adaddicted's picture

It works only in China

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

TopJeff's picture

Right... because it's an ad intended to run in China. I think your comment highlights the difference between written language and visual language. An ad based on strong visual language would be able to pass seamlessly across language barriers (but might fall prey to cultural barriers), while one based on written language only works where that language is understood (but can be just as powerful, as this ad is).

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
chinaski's picture

which is a bigger market than europe alone.

chinaski
Activity Score 951
Copywriter
mayhem's picture

As long as it works for the target audiences, that's all it matter.

mayhem
Activity Score 126
Art Director
ajoep's picture

i agree

ajoep
Activity Score 28
Copywriter |

never trust a junkie

A. J. SMITH's picture

Nice and simple.

It would work, and yes only in China, but it ran in China right? So thats no biggie.

-----------------------------
'Say it right, then say it great' - Hey Whipple! Squeeze this!

A. J. SMITH
Activity Score 2822
fluffy's picture

I really like this. Right on message, and perfect for its target audience.

fluffy
Activity Score 236
Copywriter
Babi's picture

Very Nice. It is simple and amazingly clever.
Works very well in Chinese

Babi
Activity Score 152
Other |

--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns

Samsun's picture

need a stronger line

Samsun
Activity Score 15
Copywriter
Frank Zhao's picture

Not really work in china, "+" means "10" in chinese, not death, Chinese are not christian.

Frank Zhao
Activity Score 56
Copywriter |

小李飞刀的小小李飞刀的飞

A. J. SMITH's picture

Ah I see, thanks for pointing that out, will make sure I never make that mistake in an ad myself.

A. J. SMITH
Activity Score 2822
tibet's picture

有点俗

tibet
Activity Score 15
Art Director
Jennifer Chen's picture

Agree with Frank Zhao. The tagline doesn't work for me either. "Pay attention to the continuous development of forest resources"? Seems a bit removed.

Jennifer Chen
Activity Score 7
Art Director at 20:20 London
raverus's picture

i think it's the message that matters, not religion

raverus
Activity Score 1476
Art Director
kingzeus's picture

quite nice...

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

klug's picture

It could work for occidental people, putting the meaning bellow each letter, and changing the line for something like "stop the deforestation of the Chinese forests" (sorry 'bout my English, I'm Brazilian).

klug
Activity Score 173
Art Director at Senior Art Director at Sapient UK
willtodo's picture

妈的...和我的作业一模一样.我还是去年做的

willtodo
Activity Score 29
Graphic Designer
Guest's picture

所以是盜用閣下的作品?
那怎不跟官方反應?

Guest
melocoton's picture

C´mon it works in the entire world, not only in china.
Saludos

melocoton
Activity Score 987
Art Director
Bauducco's picture

Good one.

Bauducco
Activity Score 297
Copywriter
Tapper's picture

chinese village people, taiwanese twins, d.beckham in a sarong, man with one leg

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Joe76's picture

Nice... simple and strong message.

Joe76
Activity Score 762
Art Director
YoungYu's picture

DOZE=豆子 ho~ho~ho~ho~~

-> A

YoungYu
Activity Score 14
Copywriter |

-> Advertising as aphrodisiacs

king chen's picture

中国的幼稚,外国的优秀,哈哈

king chen
Activity Score 28
Art Director
j2mango's picture

那就请优秀的你不要用幼稚的语言了

j2mango
Activity Score 534
Other
jonft's picture

Seen a better art direction in one of the Japanese advertising book back in 1992. Sorry, Doze(Tawianese?)

jonft
Activity Score 264
Creative Director |

jono

Paruku RabidLeroy's picture

Try putting English words underneath the Chinese characters. It can make that ad better of what each Chinese character stands for.

Paruku RabidLeroy
Activity Score 112
Other |

I said 'Wooo-hooo.' Happy now?

melodysang's picture

maybe see it before.
& always see it in Chinese ad.

melodysang
Activity Score 18
Copywriter |

GIRL,GO!

cp's picture

good idea, but there's a little 'religious' connotation here. but overall the concept would work well.

cp
Activity Score 354
Creative Director
protex.happydent's picture

its a good ad... just don't look at it as if its Chinese... you'll get the message

protex.happydent
Activity Score 30
Copywriter
das's picture

Nice

das
Activity Score 6
Art Director
puppiepoppy's picture

Doze, the art direction can be better man! Can be much better...but this one suxs.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Judity's picture

很好啊 特别是最后的十字架 全世界人民都看得懂呀

Judity
Michal Zak's picture

great. i love it

Michal Zak
王宏伟's picture

呵呵~~~

王宏伟
Activity Score 42
Creative Director at 北京
Guest commenter's picture

love this

Guest commenter
Mongoose's picture

Fantastic!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Guest's picture

love it

Guest
wujun0521's picture

good!

wujun0521
Activity Score 7
Photographer
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