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Trekking

Campaign
Agency Network: 
Published/Aired: 
April 2010
Like
19
Views
19749
Decathlon:  Trekking

Description

To be

Print advertisement created by Y&R, France for Decathlon, within the category: Retail Services.

Caption

Make room for hiking.
April 30 to May 17
Trekking Promo

Advertising Agency: Young & Rubicam Paris. France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D: Jean-Philippe Sanquer
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Highest Rated

Wadih A3's picture

nice photoshop.

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Wadih A3's picture

nice photoshop.

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
atb2005's picture

Great tagline; it could also mean find time for hiking (do it). Visual is wonderful. Love the other images too. Good job!

atb2005
Activity Score 13557
mark3r's picture

Beautiful art direction/exec.

mark3r
Activity Score 1949
Art Director at Scout
alexander_bickov's picture

Well done

alexander_bickov
Activity Score 3281
tytpol's picture

Like Paris. More than that print.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

caju's picture
caju
Activity Score 123
Other
AssassinX's picture

Haha but I think this one is better, much much better................................

AssassinX
Activity Score 1327
mike11's picture

Love the art direction.

mike11
Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
thedesignaddict's picture

Again, great photo.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tirthomitro's picture

wonderful ideation.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

SkaBitchy's picture

Good photoshop! Although the first layer of the spiral should have been parallel with the layer of the road & not buried. Just my thought.

SkaBitchy
Activity Score 12
Creative Director
rajesh_keyaar's picture

cool. good one. i like it. great.

rajesh_keyaar
Activity Score 236
Adaddicted's picture

Great campaign.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Jon-Paul Mountford's picture

very well executed.
Great art direction,

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

pwucel's picture

Many of these idea I have seen... still great!

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
feddy_boo179's picture

scanning the whole city for hiking activity. . .good idea ^^

feddy_boo179
Activity Score 71
bbdofresh's picture

ffffound.com

Seen the same thing there.

bbdofresh
Activity Score 66
Copywriter
guru84's picture

In my words.."SeXyy Work"
Art and Copy both full on:)

guru84
Activity Score 91
joelapompe's picture
joelapompe
Activity Score 3980
michelangelo's picture

agree with guru84 it's "seXy work"

michelangelo
Activity Score 660
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