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April 2010
Decathlon:  Running


To be

Print advertisement created by Y&R, France for Decathlon, within the category: Retail Services.


Nothing stops a runner.
From April 4 to 28
Running Promo

Advertising Agency: Young & Rubicam Paris. France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D: Jean-Philippe Sanquer
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alexander_bickov's picture

Just awesome campaign

Activity Score 3217
AssassinX's picture

Just want to know why it "To be published: June 2010"

I specially love this hot air ballon one. Very original n inspiring.

Activity Score 1295
Shubhra Aggarwal's picture

a campaign which has lingered on in my mind for longer than most others.. saw ..logged off.. came back ..and now making this comment ..speaks a lot about the recall power of the campaign :) ..and this one with the air balloons is my favorite ..haven't seen anything like this before ..thats funny but not forced or ugly ..clean and pretty, instead! ..\m/

Shubhra Aggarwal
Activity Score 84
Marketing Manager
Artistic Anurag's picture

Nice ad... but there is a um... factor..Hope it works positively for the brand !
Its funny how you use horns for something tha't not absurd !

Artistic Anurag
Activity Score 20
Adaddicted's picture

Love the art!

Activity Score 3403
Art Director |


pwucel's picture

Great! A picture tell or say thousand words. Nice job! Aside for the head line, its a replica of the visual.

Activity Score 158
Art Director at LinsAd (Singapore)
Tommy G.'s picture

fantastic idea but the runners have a pixel problem, Too much resolution compared to the background.

Tommy G.
Activity Score 883
Graphic Designer at Job seeking
BLACKPIXEL's picture

gud one

Activity Score 464
Graphic Designer
Guest's picture

Mr Tommy G.
Can you show us some of your works? I'm really eager too see some...
I'd be thankful if you send the link to:


Guest's picture

excellent campaign! well done!!
Activity Score 8
Graphic Designer
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