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bknowlden's picture

Pretty sophisticated. Maybe it's the art direction, but I'd put them almost with some of The Economist work.

Activity Score 3635
Art Director |



FlyingDogs's picture

Too clever for me. Didn't get it until I saw 'debate' in the title.

Activity Score 964
elnietodeNicho's picture

agree. i don´t think they work without the "debate" thing.

Activity Score 359
Copywriter at euro rscg beker
panasit's picture

These are so bad. But, this is the best of the 3 and the only one where the concept fits. May be they come up with this one first.

The chicken or the egg and the half full half empty are so awful.

Activity Score 685

--good idea is enemy of great idea

vwray81's picture

Nobody, NOBODY, would get these ads if they didn't see "debate" in the title and just saw these in a subway or something. Horrible. F

Activity Score 256
Art Director
gulo's picture

disagreed. my kiddies got it

Activity Score 461
hawkline's picture

I don't know what people don't get. These are universal questions through out the world.

Activity Score 89
Creative Director
Jet Propulsion Lab's picture

It may be "universal" in some parts of the world.
"Chicken or the egg" and "half full/half empty" conundrums have found their way into the everyday conversation here, but not the zebra.
This one is the hardest one to get. If you only show this ad to regular people without ANY explanation, I wonder how many would actually understand it immediately...

Jet Propulsion Lab
Activity Score 10669
M´AD MAX's picture

even with "debate" i don´t get it

Activity Score 195
Stigset's picture

good concept, but I needed to see 2 of those to get it. (wich is not a good thing, I guess, or maybe it is?)

Activity Score 1454
Art Director
asenyo's picture

Harvey Nichols

i saw this in trendy campaing


look at this

it won silver award in Ojo de Iberoamerica Festival

Activity Score 64
Universidad Diego Portales
amsterdam73's picture

It's true that these ads are much harder to get without the title we can see... And this one is the hardest in my opinion... So it probably (no certainly) is better to have 'debate' in a heading.

Activity Score 366
nice gaijin's picture

Doesn't communicate without prompting, I'd pass by this without bothering to figure out what it's trying to say.

nice gaijin
Activity Score 813
vurtomatic's picture

Chicken/egg > half empty/full > zebra.

The other two works somewhat, but this doesn't if someone saw it out of context.

Activity Score 364
Psycho Pirate's picture

I liked this AFTER the prompting.

But I'd argue that if you start off with Chicken and Egg, which everyone knows. (I got it from just the thumbnails. Didn't even see the Unlimited talktime yet.)

Then, follow through with the glass half empty/full ad. This one I think needs less of a nudge than zebra and seeing it after the Chicken/Egg ad helps it along.

Some more along those lines would also help before progressing to more complicated or less familiar subjects.

Then with the campaign established, you could come up with more complicated ads and part of the fun becomes figureing out what the ad is trying to get you to discuss.

So if the media is handled properly, this works for me.

Psycho Pirate
Activity Score 68
Creative Director
whitespace's picture

So is the zebra black with white stripes, or is it white with black stripes?

Activity Score 1947
Creative Director
nice gaijin's picture

Depends on what the background is ;)

nice gaijin
Activity Score 813
Totto's picture

You should ask the zebra.

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Tincho's picture

I got them as soon as I saw them... nice work.

Activity Score 1081
Art Director
Tapper's picture

aol, orange, guardian, its all been done, encouraging people to discuss things morte, old stategy, and shite exectution thats old to go with it

Strip. Strip. Strip.

Activity Score 490
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