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clarintaxoxo's picture

This is a good idea that doesn't have a good execution. Viewers won't get it straight away that it is referring to the debates: Half Empty or Half Full, or the Chicken or the Egg first?

The visual alone is not strong enough to hold the message, especially is seen alone, and not alongside of the other 2 in the campaign.

Activity Score 12
RMIT Bachelor of Communication (Advertising - Creative)
misterpanda's picture

good ads but they arn't for every people

Activity Score 280
Art Director at BBDO
capywriter's picture

Since they are big clichés... most people will get them. They don't need the word 'debate'...

Activity Score 5453
Copywriter at Freelance
samcre's picture


Activity Score 10
Art Director
psy's picture

I think it means (talking from sun up to midnight), it's a glass of milk in dark.. is it?

Activity Score 41
Art Director at Art Director
1983's picture

i think they are great ideas.

Activity Score 146
satrianee's picture

the liquid in the glass should be more transparent. One may think it's milk... (i did) and the previous one was chicken and egg... can covers a loooooong hours of healthy breakfast with the loved ones.

Activity Score 3734
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