Dear Bono

Published/Aired: 
October 2007
 Dear Bono
 Dear Bono

Description

TMJ is a debilitating disease that causes excruciating jaw pain.

Caption

Regrettably, TMJ is not as trendy as global warming or poverty.

Advertising Agency: STIR, Milwaukee, USA
Creative Director: Steve Koeneke
Art Directors: Brian Steinseifer, Sarah McAfee
Copywriters: Steve Koeneke, Scott Shalles, Jim Jodie
Photographer: Dave Gilo
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Highest Rated

fluffy's picture

Nice art direction. Idea and copy: not so good. Starvation, AIDS etc are not things to be belittled - it's not a competition for the most worthy cause or painful predicament. The condition (and association) you are producing the work for is not a pasta sauce that can be compared to other pasta sauces.

fluffy
Activity Score 236
Copywriter
andrej dwin's picture

lame.
if they'd written and he replied and they'd use the letter, that would be cool.
but this could've been done for a thousand causes that bono does nothing about. and it tries to put him down because he's not jesus christ himself. fucking stupid of those guys at STIR.

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

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picturejockey's picture

Nice photography but agree with Andrej about the concept.

http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

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JAGGY's picture

its not about limelight. its about solutions.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

fluffy's picture

Nice art direction. Idea and copy: not so good. Starvation, AIDS etc are not things to be belittled - it's not a competition for the most worthy cause or painful predicament. The condition (and association) you are producing the work for is not a pasta sauce that can be compared to other pasta sauces.

fluffy
Activity Score 236
Copywriter
ilovegreatads's picture

are they implying that bono's supporting global warming and poverty because they're 'trendy'?
methinks it's the other way around.

ilovegreatads
Activity Score 312
Creative Director
pabloaotw's picture

Coincido con todos. Esto es absurdo.

pabloaotw
Activity Score 233
Art Director
ultraboon222's picture

This is a hit below the belt. Bono is not the savior of the world. What's next? "Bono, please stop trying to help people with AIDS and cure my jock itch..." I feel for the TMJ sufferers but come on!

I do like that they are trying. But let's not bash others for not helping. Totally put off.

--------------------------------

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

♥ get lost ad freak ♠'s picture

hm, kind of stupid to blame bono for anything bad happening on this planet.
then again, he never missed a chance to present himself as the ultimate do-gooder.
live with the consequences, "bono".
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

Zed's picture

What i think they mean by trendy, is that "Trendy" is to give a supporting concert (plus for the band)... and to do that, the issue must be more-less known (as global warming is). Now to be honest here, who many of us really knew what TMJ is? Not much i believe, starting from me. Thats why i think it might work (actually U2 are not the point here). Also it is sort of touching cause of the nice photography.

-- I can have will, but i don't want to --

Zed
Activity Score 178
Art Director |

-- http://zero-zed.blogspot.com --

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