Love is love

Agency Network: 
June 2021
De Standaard: Love is love
De Standaard Print Ad - Love is love

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After introducing a controversial law that further restricts the freedoms of the LGBTQI community in Hungary, Viktor Orbán - the Hungarian Prime Minister - attempted to buy media space in the European press. But instead of publishing his Eurosceptic ad, we addressed one to him.

"Love will not let itself be dictated anymore. The law will no longer define it. We still have freedom of the press, and we will use it." - Karel Verhoeven, editor-in-chief at De Standaard.

Print advertisement created by Lucy, Belgium for De Standaard, within the category: Media.

Advertising Agency: Lucy, Brussels, Belgium
Creative Director: Iwein Vandevyver
Creative Director: Laurent Dochy
Art Director: Yves Van Hacht
Copywriter: Ruben De Praetere
3D-design & Design: Jan Sidgwick
Managing Director: Jonas De Wit
Account Manager: Maïté Camerman
Account Executive: Sofie Hoorens
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