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Bus, 1

Campaign
Agency Network: 
Published/Aired: 
November 2015
De Lijn:  Bus, 1

Description

Print advertisement created by Famous, Belgium for De Lijn, within the category: Transport.

Caption

New. The app that warns you.

Advertising Agency: Famous, Brussels, Belgium
Art Director: Olivier Maquenne
Photographer: Jef Boes / Initials LA
Production agency: Initials LA
Production manager: Fauve Iannizzi
Hair & Make-up: Kim Theylaert
Stylist: Lisa Lapauw
Casting agency: The Profiles
Photographers assistant: Jan Opdekamp
Scenographer: Bas Temmermans
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moreimpact's picture

Strategically, IT WORKS. Showing the problem raises a hope for solution, I wouldn't want to go beyond my B/Stop because I slept off, sleeping in transit in itself is something many people can not handle

moreimpact
Activity Score 44
Art Director at Lagos |

innovative solution does not necessarily have to be complex

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