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Waste, 3

Agency Network: 
Published/Aired: 
February 2013
DDB Print Ad -  Waste, 3

Description

The warning against the significantly higher waste of water in the summer was the topic of the Waste campaign created by DM9Sul for Ecobenefícios Good Card. The pieces run in newspapers and also the brand's social media throughout this week highlight attitudes that increase mankind's impact on the environment but which can be easily avoided. Leave faucets dripping, excessively hosing down sidewalks, and using water in an unreasonable manner that may even threaten the availability of the resource are the topic of the illustrations and headings of the campaign.

Print advertisement created by Ecobenefícios, Brazil for DDB, within the category: Public Interest, NGO.

Advertising Agency: DM9Sul, Brazil
Chief Executive Officer: Marcio Callage
Chief Creative Officer: Marco Bezerra
Creative Director: Rafael Bohrer
Created by: Márcio Fritzen, João Pedro Vargas
Media: Silvio Calissi, Renata Schenkel, Milena Bitencourt, Leonardo Lucas Adriano
Account Managers: Angélica Collet, Fernanda Farias
Art buyer: Mariene Braga
Illustrations: Amello Ilustrações
Image Retouchers: André Teixeira, Marcelo René
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Highest Rated

cognitive's picture

I agree - The copy sounds very "ESL".

cognitive
Activity Score 173
Producer/Director at Austin, Texas |

www.cognitivefilms.com

oliver5991's picture

copy could have been smoother

oliver5991
Activity Score 198
Copywriter
kleenex's picture

drawings are good.

kleenex
Activity Score 53939
Web Designer/Developer
faissalo's picture

Uh Oh! Copy has typos. Litters means trash, LITRES means liquid measure!

faissalo
Activity Score 728
Art Director |

Nice init

cognitive's picture

I agree - The copy sounds very "ESL".

cognitive
Activity Score 173
Producer/Director at Austin, Texas |

www.cognitivefilms.com

cognitive's picture

I agree - The copy sounds very "ESL".

cognitive
Activity Score 173
Producer/Director at Austin, Texas |

www.cognitivefilms.com

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