As the cost of healthcare continued to skyrocket across the U.S., DCP Midstream, the number one processor of natural gas, needed healthier employees. With "Listen To Your Body," gyro launched a full integrated, incentive based Wellness program to convince the DCP workforce to make significant lifestyle changes. Through the voice of handmade felt organs (such as the colon and spleen) and their mortal enemies (such as French fries and cigarettes), the message successfully encouraged employees to lead healthier lives. As a result, DCP lowered healthcare expenditures by 12 million dollars.
Print advertisement created by Gyro, United States for DCP Midstream, within the category: Industrial, Agriculture.
Executive Creative Director: Doug Kamp
Creative Directors: Ted Walberg, Andy Marmott
Senior Art Director: Megan Latta
Senior Copywriter: Justin Horrigan
Studio Director: Nancy Casey
Production Artist: Erin Sturga
Account Director: Robert Tucker
Strategy Director: Kim Lauersdorf