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Women

Campaign
Agency Network: 
Published/Aired: 
August 2010
Dayton Boots:  Women

Description

Print advertisement created by Rethink, Canada for Dayton Boots, within the category: Fashion.

Caption

From a simpler time when men were men and women were also those men.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Carson Ting
Copywriter: Rob Tarry
Producer: Jim Leith
Account manager: Cameron Walker
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maranca82's picture
maranca82
Activity Score 422
Copywriter
stitchy's picture

`BINGO

stitchy
Activity Score 779
creative design
Guest's picture

Ouch.

Guest
Billoughsby's picture

I dislike this set. Maybe it's the harsh, smartass lines playing against the basically unprepossessing images. Per formula, that's the kind of incongruity that is supposed to shock a laugh from the reader. But I think, instead, the overriding savor of the creative for this set is 'twee urban hipster copywriter' versus 'earnest, hardworking frontiersman'. So a contrast or tension that's supposed to make you laugh is contravened by something arising accidentally from the material and it's handling. These wind up disgusting you.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Anonymous Author's picture

Nothing to see here.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mralanjones's picture

Shameful rip off a classic Timberland ad.

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
mujerendiagonal's picture

agreed. ouch

mujerendiagonal
Activity Score 84
Art Director
elyoshiro's picture

Ups

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

Agreed. Total Rip Off of Timberland. Someones getting sued. Also, it doesn't even make sense because theres no woman in the pic. At least there doesn't appear to be.

Guest
Guest's picture

If you are going to copy, at least do it from the greatest.

Guest
Guest's picture

I'm not sure what the "woman" connection is. There's no women in the photo and the whole ad isn't clearly geared to men. Big disconnect between the copy and design. I think this is just a case of shoe-horning borrowed copy into an ad. It doesn't fit at all.

Guest
thedesignaddict's picture

Ouch.

thedesignaddict
Activity Score 5403
Art Director at Freelance
TommyO's picture

Ouch me in.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Not only is the uploader stupid enough to make a shameless rip-off. He/she is also smart enough to upload it here?
Man.. I feel sorry for you.

Guest
Guest's picture

Ever think maybe they didn't know about some ancient ad? Buncha haters man.

Guest
Guest's picture

Rob Tarry has won pretty much ever single award out there, so i highly doubt he'd steal a headline then post it on Adsoftheworld. This is most likely just a very unfortunate coincidence.

Guest
remotedt's picture

are you serious! does anyone really think this is a coincidence... i mean c'mon. ok sure, if this was an ad for something totally different... and the copy was on a totally different type of product, that's one thing... but they are BOTH HIKING BOOTS>>> gtfoh... BLATant ripp-off... no coinkydink!

remotedt
Activity Score 92
graphic designer
velle's picture

what!?!! there were no women around so men had sex with men? that's what i read!!!

velle
Activity Score 1550
Copywriter
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