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Grandad

Campaign
Agency Network: 
Published/Aired: 
August 2010
Dayton Boots:  Grandad

Description

Print advertisement created by Rethink, Canada for Dayton Boots, within the category: Fashion.

Caption

We helped your grandad get laid.
So basically, you're our fault.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Carson Ting
Copywriter: Rob Tarry
Producer: Jim Leith
Account manager: Cameron Walker
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Miss Copywriter 22's picture

yawn

Miss Copywriter 22
Activity Score 175
Copywriter
sintra's picture

........

sintra
Activity Score 699
Administrative
Guest's picture

excelent message+joke

Guest
keithstoeckeler's picture

Decent copy. Would rather see it on a whiskey ad.

keithstoeckeler
Activity Score 425
Jotacef's picture

im with mr Stoekeler, but very very funny copy!! good!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

The copy has nothing to do with the art or the product. It's just slapped on. Not good.

Guest
Guest's picture

Are you kidding? The benefit of the product is good looking construction boots.

Guest
Guest's picture

great message for alcoholic drink not for boots

Guest
TommyO's picture

Tiny smile, but that's it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

I like

Guest
Guest's picture

Look great but there doesn't seem to be a consistent strategic or conceptual POV.
The one implying logger homosexuality is just plain odd. The closest to a clear
message is the "look cool"one.

Guest
Guest's picture

Great use of nostalgic visual and clever headline to generate interest in an authentic heritage brand.

Guest
velle's picture

!?!!?!?

velle
Activity Score 1550
Copywriter
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