Hands, 3

Campaign
Agency Network: 
Published/Aired: 
September 2008
Like
22
Views
6448
Dawn:  Hands, 3

Description

Print advertisement created by Ogilvy, Puerto Rico for Dawn, within the category: House, Garden.

Caption

More beautiful in just five uses.

Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Studio Wallace
Log in to post comments
Javier Ramírez's picture

Remueve el vello de las manos?

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

bvital's picture

nothing but chutia giri

bvital
Activity Score 194
Art Director at employed |

bvital
http://be.net/javednz

TRICKY's picture

good for handjob

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

losvanvan's picture

DLC & Associates q es????
hay puros ninos trabajando ahi?

como se les ocurre este anuncio tan malo. Pense que lo de always no podian superarlo, pero me equivoque.

losvanvan
Londonboy's picture

Where you ever kicked out of this agency or never accepted??? You seem to be holding a grudge... The ad is fantastic! You need to go to school badly!

Londonboy
Londonboy's picture

Losvanvan, Where you ever kicked out of this agency or never got accepted??? You seem to be holding a grudge... The ad is fantastic! You need to go to school badly!

Londonboy
DGCS's picture

Good!

DGCS
Activity Score 410
Art Director
losvanvan's picture

london boy creo q es puertoriqueno!!! y quiere ser londinense!!!!

losvanvan
Gatorex's picture

y losvanvan creo q es un pendejo!!! q quiere ser creativo!!!

Gatorex
cmotan's picture




cmotan
Activity Score 189
Art Director at banda.bg
brc912's picture

Those are nice references, but I think they are saying different things, different messages. The first ad you posted is the closest to the ad series posted, but I think this series is worse. They are showing scraggly looking men with women's hands saying that the soap makes your hands look nicer in just 5 uses. The ad you posted makes her hands look younger. I think these new ads would have been better if they used male model hands instead of female hands to prove the point.

The other three executions you posted are selling gloves, so they keep your hand and half your arm protected and clean (thus the marks half way up the arms.), and that, to me is a completely different concept with a similar execution.

brc912
Activity Score 105
Graphic Designer
Renan Correa's picture

Terible when this happens...

-------------------------
www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

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www.cargocollective.com/renancorrea

sall's picture

These ads might seem simililar, but they're a totally different execution. I think they're not trying to make the hands look younger, they are transforming them into women's hands to show that the product does make hands prettier... I think this is a more interesting and clever idea.

sall
cmotan's picture

i don't think it's mo interesting and clever idea.
i wouldn't say they are beautiful.
i would say it's forced.

cmotan
Activity Score 189
Art Director at banda.bg
cmotan's picture

..

cmotan
Activity Score 189
Art Director at banda.bg
aguacate's picture

Hay que ser bien novato para pensar que ver manos más jóvenes
es lo mismo que manos transformadas!!!
Manos de hombre transformadas y tan suaves como las de una mujer!!!
capish???

aguacate
cmotan's picture

i don't capish.

wut kinda language iz dat?

cmotan
Activity Score 189
Art Director at banda.bg
Guest commenter's picture

What kind of language is that?

Guest commenter
losvanvan's picture

Aguacate en vez de estar defendiendo tus pesimas ideas, sigele pensando!!!!!!
Hasta a tu compatriota ricky martin se le ocurriria algo mejor!!!!.

losvanvan
Guest's picture

jajaja es tan obvio que aguacate creó esos anuncios!
el 90% de los comentarios de todos los anuncios de la tal DLC son de ellos mismos y se nota, que mal

Guest
Losvanvan's stepfather's picture

Hey Vanvan's! I'm with your mother!

Losvanvan's ste...
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