Hands, 1

Campaign
Agency Network: 
Published/Aired: 
September 2008
Like
19
Views
6639
Dawn:  Hands, 1

Description

Print advertisement created by Ogilvy, Puerto Rico for Dawn, within the category: House, Garden.

Caption

More beautiful in just five uses.

Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Studio Wallace
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Highest Rated

STRTLRS's picture

"Softer hands in just five uses" would have been better. Soap can make your hands softer not more beautiful, thus making the ad more believable. Good idea and execution on these.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

brandsurgeon's picture

Makes sense, though i think the line could be better. I'm not sure about the nail polish, though but i like the over-all direction.

----

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

brandsurgeon's picture

Oh, and one more thing... maybe the characters should have been varied. Making them all chefs is a bit monotonous. still like it though.

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

SeanMartin's picture

Possibly this was designed for B2B media?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
bvital's picture

nail polish could have been different or different female hands at three different senarios.....could have been done far better.....right now its not wow...just bow wow

bvital
Activity Score 194
Art Director at employed |

bvital
http://be.net/javednz

TRICKY's picture

i dont want his hair to swim in my soup

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

missed my turn's picture

Where's Duchovny when you need him?

missed my turn
Activity Score 424
Guest commenter's picture

SIMPLY,
GOOD IDEA,
EXCELLENT!!!

Guest commenter
Guest commenter's picture

SIMPLY,
GOOD IDEA,
EXCELLENT!!!

Guest commenter
JORDI's picture

El producto es tan potente que te pinta hasta la uñas.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Rhymie's picture

ewww

Rhymie
Activity Score 23
Advertising
DGCS's picture

Good pictures. Good idea too.

DGCS
Activity Score 410
Art Director
STRTLRS's picture

"Softer hands in just five uses" would have been better. Soap can make your hands softer not more beautiful, thus making the ad more believable. Good idea and execution on these.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

so gay.

Guest commenter
Guest commenter's picture

so gay.

Guest commenter
Guest commenter's picture

guinzburg!

Guest commenter
Sourgirl's picture

Ok, I got the idea but why the painted nails?

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

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