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Aaron Pederson

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Kids as young as 8 years old are taking up smoking within indigenous communities. These same kids look up to their elders, so Jamshop, Adelaide hand picked indigenous representatives that act as healthy role models. Using mesmerizing visuals of their faces, we overlaid them with powerful messages of inspiration that spoke directly to smokers.

Print advertisement created by Jamshop, Australia for DASSA, within the category: Public Interest, NGO.

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: Johnny Velis
Producer: Kira Radloff
Account Director: Kate Zealand
Photographer: Richard Lyons
Designer: Jonathan Gibb
Print Producer: Sarah Hosking
Account manager: Chris Plummer
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Highest Rated

tirthomitro's picture

doesn't make any difference...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

vote4pedro's picture

The cliché is your enemy. So don't use it in your headline.

vote4pedro
Activity Score 4601
Copywriter
tirthomitro's picture

doesn't make any difference...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

The copy does not work for me.

kleenex
Activity Score 53787
Web Designer/Developer
jackblack's picture

Poor copy. Poor concept. Wasted opportunity.

jackblack
Activity Score 2359
Art Director
bvital's picture

u guys need a break.....

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

salil.sharma's picture

VERY OLD CONCEPT
I USED IT BEFORE 6 YEARS

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Chopper's picture

Respect.

Chopper
Activity Score 1015
Spanky's picture

Ten stars? So you think this is as good as advertising gets?

Spanky
Activity Score 4899
Other
alldons's picture

It has a point but I doubt it's just going to make people change their mind about the bad habit, it takes a lot more than that. Drugs are too addictive simply disappear out of our system just because we want it. It takes more effort for that.

alldons
Activity Score 3

What are drugs for you?

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