Agency Network: 
Published/Aired: 
October 2017
Daprinol: Ruler

Description

In Dominican Republic, a woman's menstruating cycle is called many different names. The most common ones used are ones like "La Regla", meaning "The Rule", "La Luna" meaning "The Moon", and "El Periodo", meaning simply "The Period". This custom comes from a taboo that many Dominicans have with periods, associating them with something foul and refuse to acknowledge this time as a completely natural process.

Our product, Daprinol, is a medicine used to relieve mentrual pain. For the brands launch, we have created a campaign that uses these common names as an opportunity to turn them into characters that exemplify the pain caused by the presence of menstruation, and present Daprinol as the go-to product to relieve that type of pain.

Print advertisement created by Grey, Dominican Republic for Daprinol, within the category: Pharmaceutical.

Caption

No matter what you call it, if it hurts, DAPRINOL.

Advertising Agency: EPI/GREY, Santo Domingo, Dominican Republic
General Creative Director: Alvaro De Oleo
Art Directors: Sheila Andujar, Jean Polanco
Graphic Designer: Johana Adrian
Copywriter: Arlyn García
Illustrators: Sheila Andujar, Jean Polanco, Johana Adrian
Head Digital: Miguel Herrera
VP Customer Service: Kirsy Soliman
Account Director: Lidia Cruel
Additional Credits: Kelvin Vargar, Shantar Ramírez
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Highest Rated

kleenex's picture

I like.

kleenex
Activity Score 57713
Web Designer/Developer
kleenex's picture

I like.

kleenex
Activity Score 57713
Web Designer/Developer
Nabaroski Ad Store's picture

Amazing

Nabaroski Ad Store
Activity Score 6
Creative Director at Agency |

Mohamed Nabarawy

AdsRecord's picture

Smh...This is a typical example how a bad art direction kills an idea.

AdsRecord
Activity Score 2
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