Traffic Jam

Agency Network: 
Published/Aired: 
April 2010
Danone:  Traffic Jam
Danone Print Ad -  Traffic Jam

Description

Print advertisement created by Y&R, Brazil for Danone, within the category: Food.

Caption

Accumulation is never good. Drink Activia every day.

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Guest's picture

Layout seems a bit odd.

Guest
AssassinX's picture

Not bad, haha.

Activia is a yoghurt brand right?

AssassinX
Activity Score 1325
Guest's picture

Yes it is
the product is supposed to regulate the intestinal function thats why all trucks in the ad are transporting food

Guest
mamn's picture

Nice idea, different approach!

mamn
Activity Score 100

Mamn

Guest's picture

Cool!

Guest
Minerva Pinto's picture

I like the idea... I would have recommended an upgrade on the artwork though

Minerva Pinto
Activity Score 1394
Bryn Mawr College
jackmancer2017's picture

Great ;p

jackmancer2017
ichan's picture

all trucks. no cars? nice approach, though.

ichan
Activity Score 80
Guest's picture

Good idea

Guest
Guest's picture

nice. very good ideia and art director

Guest
Guest's picture

the guy ate a lot...

Guest
Guest's picture

all guests r from y&R...?

Guest
Guest's picture

most guest i mean

Guest
Guest's picture

Likening intestinal constipation by lack of intestinal flora to a traffic jam... perfect juxtaposition displayed there. :3 (Although I much prefer these trucks accumilating rust for added effect)

~RabidLeroy

Guest
Guest's picture

The activia ad with the guy trying to talk ("this is really good") with his mouth full of food is disgusting. I suppose his mother never taught him that trying to talk with your mouth full of food is bad manners!

Guest
Guest's picture

Ugh!!! the most annoying ad on tv!!!!

Guest
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