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Shotgun

Campaign
Agency Network: 
Published/Aired: 
February 2011
Danone / Danio:  Shotgun

Description

Print advertisement created by Y&R, Poland for Danone, within the category: Food.

Caption

Kill Your Hunger

Advertising Agency: Y&R, Warsaw, Poland
Creative Director: Michał Nowosielski
Art Director: Łukasz Słotwiński
Copywriter: Witek Koroblewski
Illustrators: Łukasz Słotwiński, Grzegorz Oleśniewicz
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Highest Rated

Arce's picture

Sorry, but is disgusting!

Arce
Activity Score 20
Creative Director |

Arce

Davai's picture

Horrible

Davai
Activity Score 618
Copywriter
dean viii's picture

Agree.

dean viii
Activity Score 1686
Creative Director
Dingleberry Jack's picture

I second that.

Dingleberry Jack
Activity Score 246
TommyO's picture

Makes me wanna put a gun in my mouth.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

miko1aj's picture

I like it very much. In polish, this phrase is not dangerous at all. Different thing is that, besides i like campaign of killing lil'-hunger, the promise here given is hmmm... overpromise.

miko1aj
Activity Score 3086
YJ's picture

Sorry, not a good campaign.

YJ
Activity Score 376
Art Director
javoespinoza's picture

suicidal hunger

javoespinoza
Activity Score 118
Copywriter
Arce's picture

Sorry, but is disgusting!

Arce
Activity Score 20
Creative Director |

Arce

kleenex's picture

Horribly done..

kleenex
Activity Score 58797
Web Designer/Developer
hmaffia's picture

Yeah, sure... If I'm dying of hunger, of course i'm going to have a yogurt as meal.

The conclusion I get seeing this ad is that i'll die hungry anyway.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

ElCaza89's picture

wooow....this is so wrong at many different levels haha

ElCaza89
Activity Score 343
owsianka's picture

I don't like it.

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
danoneeater's picture

total oldschool, like 25 years ago

danoneeater
Activity Score 10
Art Director at leo burnett
omarjongar's picture

So bad, Art direction is not everything

omarjongar
Activity Score 91
Creative Director at Digital Cloud
小狗熊's picture

有意思

小狗熊
Activity Score 2
朱金鑫's picture

i don`t think so,the idea not direction

朱金鑫
Activity Score 8
Manoma's picture

Yep, too bad for me too,
even the AD in not so bad, it's créating a bad feeling
like having a gun in the mouth...
Sorry.

Manoma
Activity Score 1108
Copywriter
Manoma's picture

Yep, too bad for me too,
even the AD in not so bad, it's créating a bad feeling
like having a gun in the mouth...
Sorry.

Manoma
Activity Score 1108
Copywriter
Manoma's picture

Yep, too bad for me too,
even the AD in not so bad, it's créating a bad feeling
like having a gun in the mouth...
Sorry.

Manoma
Activity Score 1108
Copywriter
Boxey's picture

Nope.

Boxey
Activity Score 8879
Melaleuca In-House
dadada's picture

very bad, kill your hunger?? with a small yoghurt? missed ad!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Glut's picture

wtf? terrible idea,art and line

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
freakart's picture

ha, I like it!

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

magdalen_o's picture

believe me or not, tagline is brilliant and extremely popular in polish :D
- for art direction

magdalen_o
Activity Score 6
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