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Kids, 3

Campaign
Agency Network: 
Published/Aired: 
October 2011
Like
45
Views
12522
Danone / Danette:  Kids, 3

Description

Print advertisement created by Y&R, Brazil for Danone, within the category: Food.

Caption

Can you resist it?

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Jorge Iervolino, Mariangela Silvani
Art Director: Sergio Fonseca
Copywriter: Flavio Casarotti
Agency Producer: Monica Beretta
Photographer: Roberto Donaire / Shutterstock, Latin Stock
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Highest Rated

jorgemateo.es's picture

Me gusta la idea pero creo que no es acertada del todo para el publico objetivo

jorgemateo.es
Activity Score 8
Nsyriani's picture

I dont get it..

Nsyriani
Activity Score 8
Btl advertising agency
Taylormade's picture

Is this a police composite? If so, they don't do it that way in a lot of countries, so while this might be clear to a consumer in Brazil, people outside Brazil (e.g. award judges) might get a little confused.

Taylormade
Activity Score 408
Tio Patinhas's picture

Love the art direction!

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

kleenex's picture

interesting idea.

kleenex
Activity Score 58797
Web Designer/Developer
Asifur Rahman Khan's picture

I don't get it. Will someone please clarify what this ad means?

Asifur Rahman Khan
Activity Score 28
Copywriter at Ogilvy & Mather Communications Pvt. Ltd. |

Associate Creative Director | Ogilvy & Mather Communications Pvt. Ltd.

Cheerriiee's picture

Since the kid couldnt resist, he ended up with chocolate all over his face, thats why he had to cover up :P

Cheerriiee
Activity Score 952
Graphic Designer
Taylormade's picture

Really? I thought it was a police composite of the kid who stole all the pudding.

Taylormade
Activity Score 408
jorgemateo.es's picture

Me gusta la idea pero creo que no es acertada del todo para el publico objetivo

jorgemateo.es
Activity Score 8
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