DanoneDanette

Chocolate bar

Saudi Arabia
Agency Network: 
FP7
Published/Aired: 
January 2010
Posted: 
January 26, 2010
Like
105
Comments
42
Views
639
Danone / Danette: Chocolate bar
Danone Print Ad - Chocolate bar

Tags

Print Saudi Arabia Food Danone Danette FP7

Description

Print advertisement created by FP7, Saudi Arabia for Danone, within the category: Food.

Caption

The irresistible taste of chocolate.

Advertising Agency: Promoseven Riyadh Saudi Arabia
Executive Creative Director / Art Director: Ahmad Beck
Photographer: Steve Kozman
Client Servicing: Claude Abboud
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Highest Rated

Guest's picture
Jun 14, 2010 - 16:14

very ordinary no idea behind it.
complements to the art director however

Guest
Like
13
CrackerJackFlash's picture
Jan 26, 2010 - 10:19

sweet

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Like
4
abhihema's picture
Jan 26, 2010 - 10:49

Hi Ahmad, nice idea

abhihema
Activity Score 14
Art Director at Leo burnett
Like
3
misterpanda's picture
Jan 26, 2010 - 11:14

nice and simple

misterpanda
Activity Score 280
Art Director at BBDO
Like
3
alvinpck's picture
Jan 26, 2010 - 11:25

From the thumbnail, I thought this visual is saying something about ice tray.

alvinpck
Activity Score 1463
Art Director
Like
4
jorj's picture
Jan 27, 2010 - 3:06

u mean an ice ad.

jorj
Activity Score 630
Art Director at Senior Art Director
Like
3
yousef.k's picture
Jan 26, 2010 - 11:27

it doesn't say much man?!?!
you could have used aluminum sheet below the actual product.

yousef.k
Activity Score 89
Copywriter at Drive Communications
Like
5
satrianee's picture
Jan 26, 2010 - 12:53

good point... anything that makes the "chocolate" visual stronger.

satrianee
Activity Score 3734
Like
4
and the boat's picture
Jan 27, 2010 - 0:52

..bLurB...

and the boat
Activity Score 25
Like
1
mrckais's picture
Jan 26, 2010 - 11:45

jejeje, nice

mrckais
Activity Score 415
Art Director |

mrckais

Like
3
sandhya rao's picture
Jan 26, 2010 - 12:48

I don't find something in this ad appreciable...no strong idea...good execution etc etc...i did'nt like it

sandhya rao
Activity Score 213
india
Like
3
Jay121's picture
Jan 26, 2010 - 13:04

yup, same over her!

Jay121
Activity Score 58
Germany
Like
4
greystonemiller's picture
Jan 26, 2010 - 14:20

I just love it... i d rather use "the real taste of chocolate"

greystonemiller
Activity Score 7
Art Director
Like
5
Hibon's picture
Jan 26, 2010 - 14:23

Clever & simple.

Hibon
Activity Score 3666

Simple ideas are the best !

Like
2
sold's picture
Jan 26, 2010 - 15:32

good!!!

sold
Activity Score 3373
Copywriter
Like
9
WillyLatasa's picture
Jan 26, 2010 - 15:34

80's ad.. Wanna see something more now!

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

Like
3
Gualcor's picture
Jan 26, 2010 - 15:50

chocolate... mmm

Gualcor
Activity Score 964

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Like
12
theRock's picture
Jan 26, 2010 - 16:57

great

theRock
Activity Score 30
Copywriter
Like
6
art.vs.commerce's picture
Jan 26, 2010 - 18:13

nice ad, just feels visually a bit flat.

art.vs.commerce
Activity Score 562
Art Director
Like
6
sirvan's picture
Jan 26, 2010 - 19:21

Nothing much here.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Like
2
brandingworthspreading's picture
Jan 26, 2010 - 19:43

Nice execution. Straight to the point.

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

Blog | Twitter

Like
5
Javier Ramírez's picture
Jan 26, 2010 - 20:37

Yo tenía una idea parecida :(

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Like
7
morse's picture
Jan 26, 2010 - 20:47

It's cute, but not very original.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Like
3
Rabee Raad's picture
Jan 27, 2010 - 0:24

good job

Rabee Raad
Activity Score 3
Art Director at FP7 Abu Dhabi
Like
5
restless_r's picture
Jan 27, 2010 - 1:48

nothing irresistible!,, and the visual is too flat !

restless_r
Activity Score 275
Art Director
Like
2
alexander_bickov's picture
Jan 27, 2010 - 3:06

Done

alexander_bickov
Activity Score 3217
Creative Director |

Digital product designer | Custom URL shortener and smart links

Like
3
restless_r's picture
Jan 27, 2010 - 4:03

alexander, do you have the link? i mean for the original one?

restless_r
Activity Score 275
Art Director
Like
5
tirthomitro's picture
Jan 27, 2010 - 6:04

kewl stuff maaan!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Like
7
zizou77's picture
Jan 27, 2010 - 6:10

The only Creative who would turn something so ordinary into an outstanding idea....Great Job...

zizou77
Activity Score 26
Like
1
Aba Hu's picture
Jan 27, 2010 - 7:47

i like the idea but i find the execution isn't well done

Aba Hu
Activity Score 4
Art Director
Like
6
silvi's picture
Jan 27, 2010 - 11:56

perfect.

silvi
Activity Score 4134
Copywriter
Like
9
paumarques's picture
Jan 27, 2010 - 12:18

he vist coses semblants però és senzill i efectiu. ben fet!!

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Like
9
Madeinmelmac's picture
Jan 27, 2010 - 16:27

not even close to a student idea...simple and bad!

Madeinmelmac
Activity Score 110
Copywriter
Like
5
GX's picture
Jan 27, 2010 - 16:38

Interesting, but ...done

GX
Activity Score 144
Creative Director
Like
5
bukaccio's picture
Jan 28, 2010 - 4:54

Convincing ad. Nice job Ahmad and Steve.

bukaccio
Activity Score 75
IMPACT/BBDO
Like
3
theanc's picture
Jan 28, 2010 - 7:46

Old style still working great.

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Like
2
advocate's picture
Feb 17, 2010 - 7:54

its a cheap chocolate...nice

advocate
Activity Score 256
Art Director at Philippines
Like
3
dreamer_'s picture
Mar 24, 2010 - 11:48

Buena idea.

dreamer_
Activity Score 161
Art Director at UADE
Like
3
tamer samy's picture
May 31, 2010 - 4:41

very creative..

TAMER SAMY
www.leapstudios.net

tamer samy
Activity Score 675
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Like
11
Guest's picture
Jun 14, 2010 - 16:14

very ordinary no idea behind it.
complements to the art director however

Guest
Like
13
Guest's picture
Jul 15, 2010 - 1:03

where is the creativity?
just a nice visual

Guest
Like
4
Guest's picture
Jul 18, 2010 - 8:42

so what? any brand can claim the same. Where is the big idea??

Guest
Like
4
Guest's picture
Nov 07, 2010 - 7:00

very boring, not creative. I saw the same idea before. I assume you are a clever ideas copier man

Guest
Like
5
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