Description
Print advertisement created by Y&R, Brazil for Danone, within the category: Food.
70% of you can be pure.
Bonafont eliminates toxins and purifies water in your body.
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Kleyton Mourao
Copywriters: Laura Esteves, Pedro Guerra
Photographer: Rodrigo Ribeiro
Art-Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos
Client approval: Eduardo Gagliardi
Highest Rated
Haha, 70% of you can be pure, the other 30% can be just chilling and calling for attention in a boring less colored place of the world while you wear red socks or an orange glove, and meanwhile a Hippie that fell off into a can of green paint sends you white doves with messages of love.
You guys had so much more graphic potential with that phrase, I guess in the ad of the child and the grandmother you touch a little bit of the the surface, but not. The idea still in the three ads a little confusing and corny.
Haha, 70% of you can be pure, the other 30% can be just chilling and calling for attention in a boring less colored place of the world while you wear red socks or an orange glove, and meanwhile a Hippie that fell off into a can of green paint sends you white doves with messages of love.
You guys had so much more graphic potential with that phrase, I guess in the ad of the child and the grandmother you touch a little bit of the the surface, but not. The idea still in the three ads a little confusing and corny.
Nobody notice that in each ad have an action that put a part of the body as a "no pure"
here, mother destroy the castle
hippie destroy flowers
kid... c'amon you can see
i dont think this is great
but you people here looking for the wrong, the mistake, not the right or reason why
lets be positive when we look at another's work