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70%, Hippie

Campaign
Agency Network: 
Published/Aired: 
April 2012
Danone:  70%, Hippie

Description

Print advertisement created by Y&R, Brazil for Danone, within the category: Food.

Caption

70% of you can be pure.
Bonafont eliminates toxins and purifies water in your body.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Kleyton Mourao
Copywriters: Laura Esteves, Pedro Guerra
Photographer: Rodrigo Ribeiro
Art-Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos
Client approval: Eduardo Gagliardi
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